Own the thought leadership program and executive positioning, turning insights into targeted content that moves business metrics.

• Define and lead the firm’s thought‑leadership agenda: advise senior leaders and the C‑suite, oversee flagship research and executive narratives, and manage an editorial calendar aligned to business and product goals.
• Translate data and customer insights into creative briefs and industry/practice‑level content strategies to improve targeting, product positioning, and campaign effectiveness.
• Leverage AI and automation tools to accelerate content development, improve quality and personalization, and increase efficiency across the content and thought‑leadership program.
• Design integrated, channel‑optimized programs and select the optimal delivery mix (social, media, events, client channels) to increase influence, support business development, and drive revenue.
• Oversee campaign and regional program delivery, measure performance, iterate tactics using analytics, and present plans to clients to secure approvals.
• Coordinate cross‑functional teams (insight, product, client, carrier, PR/brand) to align product mix, pricing strategy, and executive positioning.
• Monitor and manage budgets, funding, and compensation approaches (including commissions, marketing service fees, contingencies, and project funding), recommend adjustments, and report progress to maximize ROI.
• Evaluate team performance and staffing regularly to ensure productivity and appropriate resourcing.