Director, Content Strategy

Newark, DE (On-site)

Salary Not AvailableDirector/Executive6+ years expFull time

Posted 5 months ago

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Job Summary

Lead development and alumni-relations marketing for University of Delaware’s highest donors and prospects, spanning cultivation through stewardship.

  • Own and execute comprehensive donor-facing marketing experiences.
  • Strongest requirement: six years in donor-relations or development communications with editorial leadership.
  • Standout detail: ability to manage Presidential communications and collaborate with Development leaders on major gift proposals.

Job Description

Lead development and alumni-relations marketing for University of Delaware’s highest donors and prospects, spanning cultivation through stewardship.

  • Creates, establishes, and executes comprehensive marketing experiences for the University’s highest donors and prospects from cultivation through solicitation and stewardship.
  • Manages the implementation of these efforts in collaboration with DAR staff.
  • Creates style guides, brand language, and theme development to ensure a consistent brand experience for all DAR audiencesalumni and donor audiences.
  • Oversees and manages projects of all development communications including case statements, stationery, brochures, advertisements, solicitations and more.
  • Manages all Presidential communications (remarks, talking points, letters, invitations, etc.) for DAR, providing subject matter and writing expertise.
  • Works closely with Development leaders to devise strategies for one-pagers and personalized major gift proposals.
  • Leads marketing and communications projects related to development and alumni relations including invitations, brochures, campaign materials, proposals, and web content.
  • Serves as editorial liaison to the Office of Communications and Marketing for UDaily, UD Magazine, web, and more.
  • Directs and strategizes content for the DAR websites story portal, prioritizing stories, determining publication strategies, and working with colleagues in DAR and across to UD to maximize use of giving and alumni stories.
  • Drives the creation of original DAR content to be distributed and shared across DAR platforms that demonstrates the impact of philanthropy, celebrates donor stories, and reinforces DARs purpose and mission.
  • Supervises the position of Writer/Communications Specialist for Development and Alumni Relations Communications, managing distribution of tasks, oversight of projects and editing support.
  • Maintains confidentiality and discretion when dealing with the President, high profile donors, volunteers, and staff.

Requirements

  • Bachelors degree in a related field and six years of job-related experience in donor-relations, development communications or related field, or equivalent combination of education and experience.
  • Proven ability to lead editorial strategies and teams.
  • Experience with researching, writing, and editing development and alumni relations materials.
  • Creativity, strong interpersonal skills, and the ability to effectively communicate with a wide range of individuals and constituencies in a diverse community
  • Ability to adapt style and to write to a variety of audiences.
  • Ability to meet tight deadlines and work on multiple projects simultaneously, while managing competing priorities.
  • Ability to work with a team as well as independently and to be proactive in seeking solutions to challenges.
  • Experience in working in a writing and design environment preferred.
  • Ability to strategically conceive of and execute communication strategies to most effectively cultivate and steward donors.
  • Demonstrated understanding and consideration of the differing needs and concerns of individuals with varying identities, cultures, and backgrounds.
  • Commitment to and experience with cultivating a supportive environment of belonging.
University of Delaware logo

University of Delaware

The University of Delaware - a state assisted, privately chartered institution - is a Land Grant, Sea Grant, Space Grant and Carnegie Research University (very high research activity). The University, with origins in 1743, was chartered by the State of Delaware in 1833. A Women's College was opened in 1914, and in 1945 UD became permanently coeducational. The main campus is located in Newark, Delaware, a suburban community of nearly 30,000, situated midway between Philadelphia and Baltimore. Courses are also offered at the Wilmington campus and at other locations throughout the State, including Dover, Georgetown, Milford, and Lewes.

Newark, Delaware, USA
11K employees (591 in marketing)

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$185.6K
Traffic Source Mix
Search
47.4%
Direct
45%
Referral
6.3%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~11.4K

Marketing Team

Marketing Team Size
386 (3% of company)

Funding

Total Funding
$5.3M
Last Raise
$200K
Grant, 1 years ago

Funding History

  • Oct 2024
    Grant • $200K
  • Sep 2023
    Grant • $3M
  • Jul 2023
    Grant • $100K

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