Responsibilities

• Develop and execute an integrated content strategy across digital, social, experiential, and print to produce brand-aligned content that increases awareness, affinity, and association with our brand pillars through a thought leadership lens.
• Design an omnichannel content calendar to bring the content strategy to life while also maximizing the value of reports, events, and other key activities, collaborating with Internal and External Communications.
• Inform and implement SEO, AEO, and other digital reputation strategies via PESO.
• Craft integrated campaigns centered around key moments, such as conferences and report releases.
• Establish a data-driven approach to content development and performance, leveraging analytics, testing, and emerging digital trends.
• Ensure all content aligns with our voice, tone, and messaging framework, editing content as needed.
• Lead executive thought leadership planning and execution for the CEO and other key C-suite leaders through ghostwriting, editorial planning, and ongoing audience development.
• Identify and prioritize conferences, industry events, awards, and forums where Risepoint and its leaders can build meaningful visibility and credibility.
• Manage the full lifecycle of event participation — from abstract submissions and speaker prep to logistics, on-site presence, and post-event content amplification.
• Collaborate with Public Affairs and our PR agency to shape and support executive public appearances, including podcast features, media interviews, byline opportunities, and speaking engagements.