Director Content Strategy at Spurs Sports & Entertainment | San Antonio, TX

Spurs Sports & Entertainment

Director Content Strategy

San Antonio, TX (Unknown)

Salary Not AvailableDirector/Executive8+ years exp

Posted 4 months ago

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Job Summary

Drive high-velocity, vertical-video content for a major sports and entertainment brand, spanning social strategy, cross-functional collaboration, and real-time content optimization.

Must-have: 8+ years in digital content with leadership and a track record across TikTok, Reels, and Shorts.
Standout: leadership of a high-output video program with platform-native excellence and data-driven creative direction.

Job Description

Responsibilities

Lead execution of digital content strategy across all brand verticals, with direct ownership of social platforms and collaborative alignment on site and app strategy in partnership with Product.
Manage and develop the social strategy team ensuring a content-producing team capable of delivering high-performing, vertical-first video at scale.
Translate organizational priorities into actionable content plans that balance storytelling, fan engagement, cultural relevance, and measurable business outcomes.
Define and oversee enterprise content calendar processes to ensure cross-functional alignment, preparedness for tentpole moments, and real-time responsiveness.
Own the analytics cycle end-to-end, leading weekly performance reviews and converting insights into clear creative direction. Establish competitive benchmarking rhythms to evaluate performance against league peers and best-in-class creators.
Partner with the Creative Studio and content production leads to clarify strategic handoffs, improve workflows, and align creative output with platform strategy.
Set and maintain standards for platform-native excellence, with deep working knowledge of TikTok, Instagram Reels, YouTube Shorts, and emerging formats, including algorithm signals, retention drivers, and distribution mechanics.
Collaborate cross-functionally with Marketing, Creative Studio, Basketball Operations, PR, Community Impact, and Global Partnerships to ensure unified messaging and campaign alignment.
Oversee short-form content optimization and testing, including hooks, captions, thumbnails (where applicable), posting cadence, and packaging strategies to maximize reach and engagement.
Foster a high-performance, feedback-rich team culture that encourages experimentation, creative risk-taking, accountability, and continuous improvement.
Perform other duties as assigned.

Requirements

Bachelor’s degree in Digital Media, Marketing, Communications, Journalism, or related field required.
8+ years of progressive experience in digital content, social media, or brand storytelling, including at least 3 years in a people leadership role.
Proven experience leading content creators in high-volume, short-form, vertical video production across TikTok, Instagram Reels, YouTube Shorts, and emerging platforms.
Deep understanding of platform-native best practices, algorithm behavior, audience retention patterns, and distribution mechanics.
Demonstrated success building and executing dynamic content calendars that balance planned campaigns with real-time/reactive storytelling.
Strong command of digital performance analytics, including KPI development, reporting cycles, competitive benchmarking, and translating insights into creative optimization.
Experience with short-form content packaging and testing methodologies (hooks, thumbnails, captions, posting cadence) to drive measurable growth.
Experience partnering cross-functionally with Creative Studio, Marketing, PR, Partnerships, and external vendors to execute integrated campaigns and branded content.
Exceptional communication and presentation skills, with the ability to influence creative direction and align stakeholders at multiple levels.
Ability to thrive in fast-paced, high-visibility, real-time environments, preferably within sports, entertainment, or culture-driven industries.
Availability to work flexible hours, including evenings, weekends, and holidays as business demands require.

Nice To Have

Bilingual (Spanish, French, or Chinese) preferred.

Spurs Sports & Entertainment

Spurs Sports & Entertainment (SS&E) is a value based and community centricic sports and entertainment company that provides premier live and global digital experiences for fans across our portfolio of three teams and two venues. All supported by a passionate staff of more than 1,000 employees. SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G-League), and the San Antonio FC (USL), and also manages day-to-day operations of the Frost Bank Center, Toyota Field and STAR Complex. The SS&E ownership group is led by Chairman and CEO Peter J Holt.

Founded in 1973

San Antonio, Texas, USA

937 employees (212 in marketing)

www.nba.com/spurs/careers