San Antonio Spurs Sports & Entertainment

Director Content Strategy

San Antonio, TX (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital content leadership for Spurs across social and video, aligning with product and cross-functional teams to grow audience and measurable outcomes.

  • Own end-to-end content strategy and social execution across brand verticals.
  • Must-have: 8+ years in digital content with leadership experience.
  • Standout: Cross-functional collaboration with Marketing, Creative Studio, and operations on real-time campaigns.

Job Description

Responsibilities

  • Lead execution of digital content strategy across all brand verticals, with direct ownership of social platforms and collaborative alignment on site and app strategy in partnership with Product.
  • Manage and develop the social strategy team ensuring a content-producing team capable of delivering high-performing, vertical-first video at scale.
  • Translate organizational priorities into actionable content plans that balance storytelling, fan engagement, cultural relevance, and measurable business outcomes.
  • Define and oversee enterprise content calendar processes to ensure cross-functional alignment, preparedness for tentpole moments, and real-time responsiveness.
  • Own the analytics cycle end-to-end, leading weekly performance reviews and converting insights into clear creative direction. Establish competitive benchmarking rhythms to evaluate performance against league peers and best-in-class creators.
  • Partner with the Creative Studio and content production leads to clarify strategic handoffs, improve workflows, and align creative output with platform strategy.
  • Set and maintain standards for platform-native excellence, with deep working knowledge of TikTok, Instagram Reels, YouTube Shorts, and emerging formats, including algorithm signals, retention drivers, and distribution mechanics.
  • Collaborate cross- functionally with Marketing, Creative Studio, Basketball Operations, PR, Community Impact, and Global Partnerships to ensure unified messaging and campaign alignment.
  • Oversee short-form content optimization and testing, including hooks, captions, thumbnails (where applicable), posting cadence, and packaging strategies to maximize reach and engagement.
  • Foster a high-performance, feedback-rich team culture that encourages experimentation, creative risk-taking, accountability, and continuous improvement.

Requirements

  • Bachelor’s degree in Digital Media , Marketing, Communications, Journalism, or related field required .
  • 8+ years of progressive experience in digital content, social media, or brand storytelling, including at least 3 years in a people leadership role.
  • Proven experience leading content creators in high-volume, short-form, vertical video production across TikTok, Instagram Reels, YouTube Shorts, and emerging platforms.
  • Deep understanding of platform-native best practices, algorithm behavior, audience retention patterns, and distribution mechanics.
  • Demonstrated success building and executing dynamic content calendars that balance planned campaigns with real-time/reactive storytelling.
  • Strong command of digital performance analytics, including KPI development, reporting cycles, competitive benchmarking, and translating insights into creative optimization.
  • Experience with short-form content packaging and testing methodologies (hooks, thumbnails, captions, posting cadence) to drive measurable growth.
  • Experience partnering cross-functionally with Creative Studio, Marketing, PR, Partnerships, and external vendors to execute integrated campaigns and branded content.
  • Exceptional communication and presentation skills, with the ability to influence creative direction and align stakeholders at multiple levels.
  • Ability to thrive in fast-paced, high-visibility, real-time environments, preferably within sports, entertainment, or culture-driven industries.

Preferred

  • Bilingual (Spanish, French, or Chinese) preferred.