Responsibilities

• Build and lead a high-output content team spanning writers, editors, and content ops — setting direction, workflows, and quality standards
• Define content strategies for integrated marketing and demand generation campaigns in close partnership with Product Marketing and Integrated Marketing
• Partner with our AI SEO specialist to translate keyword research and LLM optimization signals into a prioritized content roadmap and production plan
• Own the content production infrastructure: editorial calendars, briefing systems, review workflows, publishing pipelines, and QA standards that scale output without sacrificing quality
• Explore and implement AI tools and automation workflows (Claude Cowork, Jasper) to increase throughput while maintaining brand voice and accuracy
• Oversee production of high-quality content across formats — articles, ebooks, videos, webinars, social posts, and marketing collateral — in service of company goals
• Collaborate with Comms, Brand Studio, and other marketing teams to align content with key campaigns and ensure consistency across channels
• Partner with customers, and industry professionals to create authentic content that highlights Unity's features, industry use cases, ads and monetization offerings, and community engagement
• Serve as a trusted partner and advisor to leadership across Unity's Ads, Game Development, Industry and AI businesses
• Utilize data analytics to inform content strategy, monitor performance, and optimize engagement across platforms — providing regular reporting and insights to senior leadership

Requirements

• At least seven (7) years of experience in content marketing
• at least three (3) years in the gaming industry or a closely adjacent developer tools or prosumer SaaS environment
• Demonstrated experience building content programs at scale — not just campaigns, but repeatable systems and infrastructure in B2B and B2C
• Strong understanding of demand generation and integrated marketing, with experience creating content strategy that supports pipeline goals and executes across formats
• Fluency in AI SEO and LLM optimization — enough to be a strong partner to our SEO specialist and make informed editorial decisions based on their guidance
• Working knowledge of SEO fundamentals: content hierarchy, internal linking, and how content structure affects discoverability
• Hands-on experience with AI-assisted content workflows — you've used automation tools and AI writing systems, and know how to apply them thoughtfully at scale
• A history of leading and developing multi-disciplinary content teams — writers, editors, strategists, and ops-focused roles
• Strong analytical instincts — you set measurable goals, track performance, and use data to make decisions about what to build next
• Excellent writing, editing, and storytelling skills, with a portfolio that demonstrates content depth and strategic range
• Proficiency in content management systems, SEO tools, and analytics platforms

Benefits

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family-care programs
• Office food snacks
• Mental Health and Wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program