Director, Content Strategy and Operations

Pennsylvania, USA (Remote)

Salary Not AvailableDirector/Executive15+ years expFull time

Posted 2 months ago

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Job Summary

Own and standardize a global content system and governance that translates complex product, market, and technical signals into a coherent narrative, while ensuring cross-functional adoption and executive voice consistency.

  • Content system ownership and governance across product, marketing, sales, and leadership.
  • Signal-to-strategy loop: turn conversations, objections, and market shifts into editorial direction.

Job Description

Responsibilities

  • Build and own the company's content system — the thinking layer that sits upstream of what any function publishes
  • Build signal-capture processes that turn customer conversations, sales objections, market shifts, and product updates into content strategy
  • Build and govern cross-functional editorial standards and governance so product, sales, marketing, and leadership all publish from the same narrative foundation. Own the extraction system that turns one deep idea into assets across multiple formats and channels
  • Partner with Creative to ensure editorial point of view and brand identity develop together and stay in sync
  • Partner with PIM to ensure product messaging is grounded in the company narrative and translates accurately across content touchpoints
  • Partner with Corporate Comms to ensure the corporate narrative and published content strategy reinforce each other consistently
  • Close the learning loop between content performance and editorial strategy — maybe or maybe not reporting metrics, but owning the drawing conclusions from them
  • Narrative coherence across all company content, regardless of which function produced it - measured by AI audits
  • Quality and editorial integrity of content that goes to market — including the judgment to stop work that doesn't meet the bar- measured by AI audits
  • Content system adoption across functions — teams should be publishing from the system, not around it

Requirements

  • 15+ years of senior-level experience in content strategy, editorial leadership, or content operations, ideally within B2B enterprise software, engineering tech, or highly complex, technical industries.
  • Demonstrated track record of designing, implementing, and scaling a global content operating model or "content supply chain" across a matrixed, multi-functional organization. You have built the machine, not just run it.
  • Deep experience extracting insights from highly technical subject matter experts, product updates, and market signals, and translating them into a coherent, overarching narrative that resonates with both practitioners and C-level buyers.
  • Strong history of successfully partnering with—and influencing—Product Marketing (PMM), Corporate Communications, and Creative teams to govern brand voice, align messaging, and enforce editorial standards without stifling output.
  • A portfolio or proven history of crafting thought leadership platforms, ghostwriting, or strategically developing the public voices of C-level executives and technical founders.
  • Experience establishing feedback loops that connect content performance data back to upstream editorial strategy.
  • Familiarity with modern content governance tools and a strong willingness to leverage (or prior experience building) AI-driven auditing processes to monitor narrative coherence and quality at scale.
  • 5+ years of direct people-management experience building, mentoring, and scaling a high-performing, diverse team of content strategists, editors, and operations specialists in a fast-paced environment.

Benefits

  • A great Team and culture – please see our colleague video.
  • An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
  • A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
  • A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world.
  • Discover our latest user success stories for an insight into our global impact.
Bentley Systems logo

Bentley Systems

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.

Founded in 1984
Exton, Pennsylvania, USA
5.6K employees (334 in marketing)