Responsibilities - Own content strategy end-to-end, synthesizing audience insight, brand narrative, and sales context into content programs that build influence and move pipeline. - Define content needs through audience insight, consumption behavior, and business context, not just channel coverage. - Build messaging hierarchies and buying-stage content maps that connect brand narrative to what buyers need across a complex sale. - Translate business goals and sales motions into content programs that demonstrably move the pipeline. - Influence the development of content planning frameworks, governance standards, and performance measurement approaches that clients can actually use. - Partner with account and strategy teams to ensure the content strategy informs and is reinforced by the broader engagement. - Be the integrator bringing together brand strategy, UX, SEO, and data into a content strategy that holds together on the site. - Lead content architecture, hierarchy, and SEO-informed content modeling for website engagements. - Define the taxonomy, metadata frameworks, and editorial standards that keep content coherent inside the CMS. - Ensure campaign content strategy and website content strategy stay aligned as they evolve. - Partner with UX on website engagements. UX owns the experience and interaction design; you own the structure, hierarchy, and substance inside it. - Define how content performance gets instrumented and read after launch so it can inform the next iteration. - Evaluate and improve how clients\' web presence supports and extends their broader content programs. - Work alongside the VP of Strategic Planning to help build and evolve MX’s content strategy practice. - Contribute to the evolution of the agency’s content strategy methodology, helping translate insights, frameworks, and approaches developed through client work into scalable standards and best practices. - Bring a perspective on how AI and generative search are reshaping what clients should be building and how we should be advising them. - Engage in new business conversations where content strategy is part of the ask by helping scope, shape, and sell engagements.