Director of Content Strategy and Market Enablement at Planisware | San Francisco, CA | $150K/yr – $170K/yr

Planisware

Director of Content Strategy and Market Enablement

San Francisco, CA (Hybrid)

$150K/yr – $170K/yrDirector/Executive10+ years expFull time

Posted 6 months ago

Job Summary

Drive Planisware’s enterprise narrative and content strategy across platforms, products, and AI-driven launches.

Must-have: 10+ years in an enterprise B2B marketing, content, or GTM role.
Standout: Define editorial pillars tied to market priorities and govern scalable content workflows.
Standout: Align product, sales, and GTM teams to ensure messaging adoption and pipeline impact.

Job Description

Responsibilities

Shape and evolve Planisware’s narrative across platforms, solutions, and key innovations (including AI and decision intelligence)
Translate complex capabilities into clear, differentiated business value
Ensure consistency of messaging across industries and the buyer journey
Support executive storytelling and strategic communications
Build and lead a content strategy aligned with Planisware’s positioning
Define editorial pillars tied to market priorities
Oversee high-impact content across various channels and formats
Elevate content from volume-driven to insight-driven
Shape messaging for major platform and AI launches
Align with Product and Sales before, during, after launches

Requirements

10+ years of experience in an enterprise B2B marketing, content, or GTM role
Experience translating complex platforms into clear narratives
Experience supporting product launches in complex technical environments
Ability to build scalable content strategies
Understanding of enterprise buying cycles
Strong cross-functional collaboration
Strong prioritization and simplification skills

Benefits

3 weeks paid vacation
Paid holidays
Up to 4 months maternity leave
Paternity leave
Life, short and long-term disability insurance
Company annual kick-off trip
401(k) plan with company variable contribution
Health, dental, and vision insurance
FSA plan, including employer contribution
Cell phone and internet allowances

Planisware

3.6 Glassdoor

Planisware is a global leader in software solutions for Project Portfolio Management (PPM), designed to support product development, engineering, and IT business processes. For nearly three decades, Planisware has been empowering organizations to achieve strategic and innovative excellence, make confident business decisions, and maximize portfolio value. Today, c.600 blue chip companies worldwide rely on Planisware to effectively manage their projects, resources, and portfolios. Planisware Enterprise and Planisware Orchestra are consistently recognized as leading PPM solutions by industry analysts, underscoring Planisware’s reputation as a trusted partner in driving portfolio success.

Founded in 1996

Châtillon, Île-de-France, FRA

749 employees (48 in marketing)

www.planisware.com?utm_source=linkedin&utm_medium=profile&utm_campaign=permanent

56% recommend to a friend

75% CEO approval