Drive narrative strategy and industry-wide thought leadership for a D2C marketing platform.

Responsibilities

• Narrative Strategy — Define the core story WorkMagic tells the market. Not a tagline. A worldview.
• Thought Leadership Content — Write original, opinionated pieces that make people stop scrolling. LinkedIn, long-form essays, industry commentary.
• Data Storytelling — Turn WorkMagic’s cross-client incrementality data into benchmark reports, industry indices, and data-driven narratives that earn press coverage and backlinks.
• Newsletter — Launch and grow a weekly/biweekly newsletter that becomes required reading for performance marketers and ecommerce leaders.
• Social Presence — Build WorkMagic’s LinkedIn and social channels into something people actually want to follow.
• Industry Influence — Get WorkMagic’s perspective into industry media (Marketing Brew, Digiday, Modern Retail, AdExchanger) through contributed pieces, expert commentary, and PR-worthy data releases.

Requirements

• You’ve built an audience before. Maybe it’s a newsletter with 2,000 engaged subscribers. Maybe it’s a LinkedIn presence that gets real engagement. Maybe you were the person behind a brand’s content that people actually talked about. The proof is in the work.
• You have strong opinions about marketing, measurement, or the ecommerce ecosystem — and you can back them up with reasoning and data.
• You’ve worked in or closely with the D2C/ecommerce/martech world. You know what a media buyer cares about. You understand ROAS, CAC, LTV, and incrementality — or you’re a fast, voracious learner.
• You write with a distinctive voice. Your work doesn’t sound like it was written by a committee (or a chatbot).
• You think in distribution, not just production. You know that a great piece of content nobody sees is just a diary entry.

Preferred

• You’ve built an audience before. Maybe it’s a newsletter with 2,000 engaged subscribers. Maybe it’s a LinkedIn presence that gets real engagement. Maybe you were the person behind a brand’s content that people actually talked about. The proof is in the work.