Director of Content Strategy at Allegheny College | Meadville, PA

Allegheny College

Director of Content Strategy

Meadville, PA (On-site)

Salary Not AvailableDirector/Executive4+ years expFull time

Posted 3 months ago

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Job Summary

Own content strategy and storytelling for enrollment marketing at Allegheny College, aligning with priorities and outcomes.

Own content strategy and editorial calendar across web, social, and video.
Must-have: Bachelor’s degree and 4–7 years in marketing or communications.
Standout: leadership of multi-channel editorial strategies in higher education.

Job Description

Responsibilities

Develop and implement a comprehensive content strategy aligned with institutional priorities, brand positioning, and enrollment objectives.
Lead the editorial vision and storytelling approach across institutional channels, ensuring consistency in voice, tone, and messaging.
Identify and prioritize high-impact stories that demonstrate the distinctive strengths of Allegheny’s academic programs, student experiences, and outcomes.
Create and maintain a centralized institutional editorial calendar across web, social media, video, and other digital platforms.
Serve as the primary content partner for the enrollment marketing team, developing compelling narratives and campaigns that attract prospective students.
Collaborate with admissions and enrollment leaders to produce purposeful content that supports recruitment priorities at each stage of the prospective student journey.
Use audience insights and performance analytics to refine targeted messaging and content strategies that improve engagement and conversion.
Adapt and distribute content across digital channels including the College website and social media platforms in alignment with the overall digital strategy.
Write and direct copy for landing pages, social media, and other digital content touchpoints.
Apply SEO best practices in content creation and editing, ensuring discoverability without compromising voice or quality.

Requirements

Bachelor’s degree required; Master’s degree preferred. Communications, marketing, journalism, or a related field
4-7 years of related professional experience required; 7-10 years preferred
Experience in higher education marketing or communications preferred
Demonstrated familiarity with enrollment marketing strategies and prospective student communications.
Familiarity with the recruitment funnel, including the specific messaging needs for the inquiry, applicant, and admitted student stages.
Exceptional writing, editing, and storytelling skills
Strong project management skills with the ability to manage multiple priorities and deadlines.
Demonstrated experience leading content teams and managing multi-channel editorial strategies preferred
Ability to define a high-level editorial vision and distill complex institutional goals into compelling brand narratives.
Proficiency in tailoring content to diverse stakeholders.

Allegheny College

At Allegheny College, our students combine — and redefine — their interests. They expand their concentrations beyond one academic division, developing the big-picture, critical thinking that is in high demand in today’s global marketplace.Allegheny College adheres to each social network's Terms of Use and Community Standards and the Allegheny College Statement of Community. We reserve the right to remove any content, such as abusive and/or profane comments, multiple off-topic or repetitive posts, as well as advertisements for products, services, activities, and events not sponsored by the College.

Meadville, Pennsylvania, USA

971 employees (59 in marketing)

allegheny.edu