Remote SEO Digital Producer
Coalition Technologies
USA (Remote)
$17/hr - $35/hrAgencyFull-timeMid level
2 hrs ago
Director of Content
USA (Remote)
$125K/yr – $150K/yrDirector/Executive8+ years exp
Posted 4 months ago
Job Summary
Own and shape a content machine that feeds demand, brand, and AI-enabled discovery, weaving clinical outcomes into stories you optimize for search, AI citations, and cross-functional impact.
- Content Ownership: Calendar governance, SEO/AEO strategy, and content architecture that scales with GTM initiatives.
- Cross-functional Storytelling: Surface real outcomes with clinical, sales, CS, and product teams; pair with analysts for data-backed storytelling.
Job Description
Responsibilities
- Content calendar ownership: Align with VP of Marketing and business priorities for go-to-market moments.
- Content production: Create and oversee case studies, white papers, reports, press releases, blogs, web copy, emails, social posts, and sales enablement assets.
- Hands-on plus leadership: Write, edit, and review content; guide outside contributors to brand voice and standards.
- Freelancer management: Brief, manage, and quality-control external partners to meet targets.
- Cross-functional storytelling: Surface stories with clinical, sales, CS, and product teams.
- Data-driven storytelling: Partner with analysts to surface findings and conduct external research when needed.
- Content optimization: Audit existing assets and prioritize improvements by performance, SEO, relevance, and fit.
- Opportunity discovery: Identify new content opportunities from audience needs and market trends.
- SEO, GEO & AEO ownership: End-to-end organic search strategy, keyword research, on-page optimization, and site coordination.
- GEO/AEO strategy: Lead content for AI-generated answers, featured snippets, and voice search.
- Content architecture: Build and maintain structure, data, and knowledge frameworks for AI discovery and citation.
- AI content monitoring: Track generative AI surfaces and adapt strategy for senior care and health AI spaces.
- Performance tracking: Monitor organic search, AI citations, and content-driven pipeline with clear recommendations.
- Analytics and improvement: Measure impact on leads, brand, and engagement; optimize investments and channels.
- Testing and experimentation: Propose testing strategies and scale successful formats.
- Thought leadership: Share big ideas to push SafelyYou content forward.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or related field and 8+ years in content marketing/strategy; 2+ years in a director/senior lead role.
- Proven track record owning a full content program from strategy to production.
- Deep SEO expertise: keyword research, on-page optimization, content architecture.
- GEO and AEO knowledge: structured data, entity optimization, AI citations, featured snippets.
- Experience briefing and managing freelancers and agencies.
- Strong writer/editor who can produce polished copy and align outside work with brand.
- Analytical and data-driven with hands-on GA/Search Console experience.
- Excellent project management and communication across multiple stakeholders.
- Self-starter; comfortable in a fast-moving remote environment.
Nice-to-have
- Experience in healthcare, healthtech, or senior care is a strong plus
Benefits
- A mission-driven company culture
- Fully remote
- Competitive salary & benefits, including fully paid employee premiums for Medical, Dental, and Vision
- 401k Program
- Monthly Education, Well-being & WFH stipends
- Non-accrual PTO
- Growth Potential
- Company Retreats
- Medical & Family/Parental Leave
SafelyYou
Originating in 2015 as the doctoral research of CEO George Netscher—and inspired by his own family's experience with Alzheimer's disease—SafelyYou was spun out of UC Berkeley’s Artificial Intelligence Research Lab, one of the top five AI research groups in the world. The company’s passionate mission is to empower safer, more person-centered dementia care through world-leading, real-time AI video technology and 24/7 remote clinical experts. SafelyYou is used by skilled nursing facilities and assisted living communities all across North America—from the largest national organizations to regional and local ones, too. SafelyYou is one of five most innovative fall technologies referenced in the Senate Falls Report (2019).SafelyYou gives a voice to those living with Alzheimer’s and other forms of dementia. Its AI-video technology sees critical care moments in real-time, detecting on-the-ground events with over 99.5% accuracy. SafelyYou’s remote clinical experts have seen more falls and on-the-ground events than anyone in the world, enabling a level of predictive, person-centered dementia care that was never before possible. SafelyYou is solving a critical problem across senior care and making an impact by reducing falls by 40% and fall-related ER visits by 80%.
Salaries
Posted range
$125K/yr – $150K/yr
Taken straight from the job posting.
Links
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