Responsibilities

• Develop the product and craft content roadmap in partnership with the Marketing team
• Identify the stories, products, techniques and ideas we should bring to life
• Develop concepts, creative briefs, scripts, storyboards and shot lists
• Think beyond individual assets—looking for ways to get more content and more value from every idea and shoot
• Plan and coordinate shoots from concept through final asset
• Source and manage creators, videographers, photographers and other production partners
• Direct talent and production to bring the creative vision to life
• Shoot and edit quick-turn content yourself
• Create product demonstrations, how-tos, recipes, craft/technique stories and aspirational baking content
• Develop content that can be used across social, email, web, Amazon and other channels

Requirements

• 4–6 years of experience in branded content, creative production, content creation or a related field
• A strong portfolio showing idea → production → finished work
• Strong creative instincts and visual taste
• Comfortable developing a concept and then getting behind the camera to make it happen
• Experience working with creators, videographers and other production partners
• Comfortable filming on both a phone and a camera, being responsible for camera set up, lighting and audio
• Editing in software such as Adobe Premiere Pro or similar
• Able to use performance data to make smarter content decisions
• Highly organized, collaborative and comfortable working independently
• Knowledge of bread baking or genuine enthusiasm for learning the craft