Director of Content

Requirements

• 10+ years building content, social, and creative for consumer brands, with a clear track record of content that drove growth — not just impressions.
• Demonstrated experience building “content machines”: high-volume, always-on production systems across the social and digital landscape.
• Deep, current, hands-on command of TikTok, Pinterest, Instagram, and YouTube and how their algorithms actually reward content — you know what breaks through because you have made it break through.
• Real, practical understanding of TikTok Shop and content-first selling platforms (Whatnot, live commerce). You have sold through content, not just posted it.
• Fluency across creative direction, design sensibility, and content production — you can mirror all three to drive marketing efficacy.
• An omnichannel instinct: you have used content to drive not only online sales but retail demand and sell-through, and you treat the shelf as a channel you are accountable to.
• A revenue-first operating mindset and genuine comfort being measured on business outcomes.
• Player-coach leadership: you build teams and capability, and you can still get into the work when it matters.
• NYC-based, in-market, and hands-on.

Benefits

• Benefits: - Hybrid working environment, with an office located in the heart of DUMBO with breathtaking views of Manhattan Bridge - Year round early “summer Fridays” - WiFi enabled rooftop - Competitive medical benefit package - Commuter benefits for parking & transit - Competitive paid parental leave policy for qualifying employees - Open vacation policy - Dog-friendly office space - 401k Tax Benefits - Competitive compensation package - Fully stocked kitchen with snacks (make sure to use your quip after snacking!) - Your very own quip with employee discount packages - The opportunity to help us make oral care more simple, effective and accessible!