Director, Content & Product Marketing

USA (Hybrid)

$140K/yr – $160K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive a comprehensive, cross-channel content strategy for an AI-powered HCP engagement platform, turning complex product concepts into clear narratives and executive-ready materials.

  • Own content strategy across social, web, video, decks, and thought leadership.
  • Translate technical product capabilities into engaging, on-brand copy and executive materials.
  • Collaborate with product, sales, and leadership; leverage AI tools to scale output without sacrificing quality.

Job Description

Responsibilities

  • Own and execute a comprehensive content strategy across social, web, video, decks, and thought leadership
  • Translate product capabilities, technical concepts, and customer use cases into clear, engaging, and on-brand content
  • Develop high-quality copy across formats: short-form social, long-form articles, website content, and executive-level materials
  • Lead the creation of speaking proposals, conference content, and executive thought leadership
  • Partner closely with product, sales, and leadership to deeply understand our offering and customer needs
  • Leverage AI tools to enhance creativity, accelerate production, and scale content output without sacrificing quality
  • Maintain a consistent brand voice across all channels and touchpoints
  • Create compelling sales and marketing collateral, including decks and customer-facing materials
  • Identify new content opportunities and experiment with formats, channels, and storytelling approaches

Requirements

  • Preferred Areas of Study : Economics, Data Science, Engineering, Information Systems, Technical Communication, Business Analytics, Product Management, or related technical / product-focused disciplines. We value candidates who can deeply understand technical products and translate them into clear, compelling narratives; regardless of formal degree path.
  • A self-starter who takes ownership and runs with ideas from concept to execution
  • Highly creative with strong instincts for what makes content engaging and differentiated
  • A fast thinker and learner who can quickly get up to speed on complex products and industries
  • Exceptional writer and editor with sharp attention to detail and tone
  • Comfortable working with technical language and translating it into accessible, compelling narratives
  • Experienced in using AI tools to enhance content creation and workflow efficiency (Ex. ChatGPT, Claude, etc.)
  • Ambitious, resourceful, and energized by building something from the ground up

Nice To Have

  • Experience in AI, B2B, SaaS, or highly technical industries
  • Background in storytelling for founders or executive brands
  • Experience producing or directing video content

Benefits

  • Healthcare : Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
  • HSA, FSA & DCFSA : Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
  • Coverage & Protection : 100% paid short- and long-term disability, plus life and AD&D insurance
  • Flexible Time Off : Take the time you need with a flexible vacation policy — recharge your batteries your way
  • Parental Leave : Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)
  • Your Work, Your Way : If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
  • Home Office Setup : We’ll ship you the gear you need to create a comfortable workspace at home.
  • 401(k) : Save for your future with tax advantages (and company match!)
  • Impiricus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Impiricus logo

Impiricus

Impiricus is the first and only AI-powered HCP Engagement Engine. Founded by a practicing physician and a senior pharmaceutical executive, Impiricus was created to transform how life sciences companies support physicians. Our goal is to ethically connect HCPs to pharma resources, reduce go-to-market costs and accelerate patient access to the treatments they need.With our unique access to the largest opted-in network of HCPs, their insights, and clinical expertise, we are the leading provider of AI technology and real-time channels that life science companies need to deliver clear, reliable, and evidence-based resources directly into the hands of HCPs.Guided by a council of 2000+ trusted HCP advisors, we ensure every interaction is clinically meaningful, ethically grounded and leads to better patient care.Partner with us: https://impiricus.com/contact-impiricus/

Founded in 2020
Atlanta, Georgia, USA
115 employees (8 in marketing)

Traffic Signals

Monthly Visitors
8K
Monthly Google Ads Budget
$14.4K
Traffic Source Mix
Search
28.8%
Direct
49.4%
Referral
5.2%
Social
14.9%
Paid
1.5%

Headcount Trend

Current headcount: ~115

Marketing Team

Marketing Team Size
6 (5% of company)
Median Career Experience
9 years
Median Tenure
1.6 years

Funding

Total Funding
$3.5M
Last Raise
$3M
Seed, 4 years ago

Funding History

  • Apr 2022
    Seed • $3M
  • Apr 2021
    Pre Seed • $485K