Director- Content (NYX) at L'Oréal | El Segundo, CA | $128K/yr – $180K/yr

L'Oréal

Director- Content (NYX)

El Segundo, CA (On-site)

$128K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own global content strategy and governance for NYX, aligning with product launches, franchise assets, and mass-advocacy while scaling modular capsules and Gen AI workflows to drive awareness and sales.

Global voice and content identity across platforms with a community-first discipline
360-degree strategy tied to launches, brand campaigns, and equity programs
Lead modular capsule architecture and AI-driven content optimization for local adaptation

Job Description

Responsibilities

Define and safeguard NYX global voice, tone, and visual content identity across platforms, community-first and professional.
Architect a 360-degree global content strategy aligned with global launches, core franchise animations, and brand equity campaigns.
Direct the global content calendar, balancing high-impact brand campaigns with real-time, trend-reactive daily content pipelines.
Connect marketing, creative, brand engagement, artistry, and digital teams to ensure cohesive content driving awareness, brand love, and sales.
Own the Big Idea across touchpoints, ensuring ideas translate across all assets in the DMI content production.
Lead the content transformation to scalable modular capsules, with local-market adaptation based on consumer insights, asset multiplication modules, and AI analysis.
Scale and implement L'Oreal internal Gen AI suite (Creaitech, OMI, Studio FX) with progress tracking, performance, and output auditing.
Embed Creative X in the NYX DMI ecosystem for pre-flight and in-flight testing to improve Content Golden Rule compliance and reduce wastage.

Requirements

8+ years leading digital content creation, editorial direction, or creative production, preferably in beauty, fashion, or pop-culture/lifestyle; agency or fast-paced global DMI experience is desirable.
Strategic thinker and storyteller with ability to translate complex product innovations into simple, emotionally resonant narratives.
Collaborative and influential with a track record of guiding cross-functional global partners.
Deep passion for cosmetics, professional artistry, and beauty subcultures.
Social mastery with expert understanding of algorithms, creator economy, and platform optimization (TikTok, IG Reels, YouTube Shorts).
Bachelor’s degree in Marketing, Creative Writing, Film/Media, Fine Arts, or related field.

Nice_to_have

Experience across multiple markets.

L'Oréal

4.2 Glassdoor

No.1 Beauty Group Worldwide.No.1 most innovative company in Europe (Fortune's ranking).We are 90K employees across 150 countries on five continents, united by our shared purpose: creating the beauty that moves the world. Our 37 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. This diverse portfolio includes brands like Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Aesop, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our goal is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.That’s about us... now what about you? You are driven and up for a challenge! You’re passionate about putting your best foot forward, but you’re not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we’re always looking for new people to join our teams.If you are ready to take charge of your career and join us, you’re one click away: https://careers.loreal.com/en_US/contentInterested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.Freedom to go beyond, that’s the beauty of L’Oréal.

Founded in 1995

Clichy, Île-de-France, FRA

91K employees (14,463 in marketing)

www.loreal.com

83% recommend to a friend

92% CEO approval