Responsibilities

• Define and own a content marketing strategy aligned with organizational and revenue objectives
• Establish a long-term content roadmap supporting brand awareness, demand generation, and customer lifecycle engagement
• Identify market opportunities, audience segments, and messaging strategies to drive competitive differentiation
• Ensure alignment of content strategy with executive priorities and business growth initiatives
• Oversee development and execution of multi-channel, multi-format content strategies across all marketing programs
• Ensure consistency of brand voice, messaging, and positioning across all content and communication channels
• Lead development of high-impact content, including thought leadership, research, and campaign-driven assets
• Ensure content initiatives support full-funnel marketing and pipeline generation efforts
• Own and operationalize the content calendar, ensuring alignment with campaign priorities, product launches, and revenue goals
• Own content performance strategy and KPI frameworks aligned to revenue, pipeline, and engagement metrics

Requirements

• Bachelor's degree in Business, Marketing, Communications, Journalism, or related field, or equivalent work experience
• Minimum of 8 years of experience in content marketing within a B2B or a similar environment
• Strong expertise in performance marketing, demand generation, and content-driven pipeline growth
• Proven experience aligning content strategy with revenue and business objectives
• Strong knowledge of digital marketing channels, especially Linkedin and content optimization strategies
• Strong experience with AI to improve productivity
• Strong analytical capability with the ability to translate data into a strategic direction
• Experience leading cross-functional initiatives and influencing senior stakeholders
• Demonstrated strengths in strategic thinking, leadership, decision making, and results orientation
• Fluent in pharma marketing, HCP audiences, life sciences or healthcare media preferred

Preferred

• Fluent in pharma marketing, HCP audiences, life sciences or healthcare media