Responsibilities

• Own Verve’s marketing content strategy and editorial roadmap, defining priorities, audiences, formats, and distribution strategy across owned channels.
• Translate proprietary research, data, and market insights into compelling, insights-driven content.
• Lead demand generation strategy and execution, overseeing CRM, inbound lead management, audience engagement, and campaign tracking to generate qualified demand pipeline.
• Develop and optimize Verve’s organic and paid media strategy to expand reach, engage priority audiences, and support demand generation.
• Establish and evolve Verve’s editorial voice and content standards, ensuring a consistent and differentiated experience across channels.
• Partner with the communications team to manage Verve’s thought leadership program, identifying opportunities for executive-led content, bylines and more.
• Lead Verve’s website content strategy, ensuring the site clearly communicates the company’s value proposition and supports brand and business objectives.
• Establish measurement framework to connect audience engagement to pipeline and broader business outcomes.
• Build and manage external partnerships with writers, creators, agencies, and other specialists to extend team capabilities and scale execution.
• Becomes a subject-matter expert on Verve and the market. Develops a strong understanding of Verve’s business, products, audiences, and competitive landscape, and consistently brings new ideas and perspectives that elevate the company’s content and market presence.

Requirements

• 5–8+ years of experience in content marketing, demand generation, or integrated marketing, ideally within adtech, media, advertising, or a similarly complex B2B technology environment.
• Proven experience developing and executing content strategies, including thought leadership, whitepapers, research, editorial programs, and integrated campaigns.
• Strong understanding of the advertising and media ecosystem, with the ability to quickly develop expertise and turn complex industry topics into compelling stories and points of view.
• Exceptional writer and storyteller with a strong editorial instinct and the ability to create content that is distinctive, relevant, and genuinely worth engaging with.
• Demonstrated ability to develop differentiated content concepts, franchises, and programs that cut through a crowded market.
• Experience building and optimizing demand generation programs, including CRM, inbound, audience engagement, campaign measurement, and lead management.
• Strong analytical and operational skills, with experience establishing measurement frameworks and using data to optimize marketing performance.
• Self-starter and strategic thinker who can move seamlessly between developing the big idea and driving execution, while collaborating effectively across functions and managing external partners.