Director, Content Marketing

Ann Arbor, MI (Hybrid)

$137K/yr – $294K/yrDirector/Executive7+ years expFull time

Posted 10 days ago

Job Summary

Own the editorial strategy and content program for the Legal Professionals portfolio, shaping POV, pipeline content, and operating model; lead the team and partner network; drive market share, organic traffic, and content-influenced pipeline in year one.

  • Own editorial strategy and POV across Legal Professionals
  • Lead content program, calendar, and governance
  • Build and manage the content team and partner network

Job Description

Responsibilities

  • Editorial strategy. The themes, narratives, and point of view we bring to market across the Legal Professionals portfolio, grounded in deep customer understanding, commercial priorities, and a clear competitive read.
  • Content that drives pipeline. Organic search and SEO, demand generation content for nurture and conversion, sales enablement, and integrated content for launches and campaigns.
  • The content operating model. Editorial calendar, production workflows, distribution across paid, owned, earned, and partner channels, and the measurement framework that ties content to business outcomes.
  • Team and partner network. A high-performing team of content leaders, writers, and producers, extending via relationships with our internal Studio, agency, and contributor network.
  • Outcomes you'll drive in year one: A defined editorial point of view that's recognized in the market, measured through share of voice; Measurable lift in organic traffic and content-influenced pipeline across the Legal Professionals portfolio.; A content team and operating model that scales with the business, including a clear bar for AI-assisted production that protects voice, accuracy, and authority.

Requirements

  • 7 + years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team.
  • A track record of building original content programs that moved a market, not just produced volume. You can point to specific franchises and what they earned the business.
  • Strong editorial judgment. You can read a draft, name what's wrong with it, and rewrite the lede yourself when needed.
  • Fluency with AI content tools and a clear point of view on how to use them without flattening voice or eroding accuracy.
  • Comfort working with senior executives, including extracting their point of view, ghostwriting at their level, and pushing back when needed.
  • Fluency with content performance data and marketing analytics. You manage to numbers without losing the craft.
  • Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production.

Preferred

  • Experience in legal, regulated, or professional services markets is a strong plus.

Benefits

  • Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
  • Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
  • Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
  • Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
  • Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
  • Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
  • Making a Real-World Impact:  We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
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Thomson Reuters

Thomson Reuters (TSX/NDAQ: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.For more information on Thomson Reuters, visit tr.com and for the latest world news, reuters.com.

Toronto, Ontario, CAN
36K employees (5,269 in marketing)

Salaries

Posted range

$137K/yr – $294K/yr

Taken straight from the job posting.

See all Thomson Reuters salaries

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
33.2%
Direct
41.7%
Referral
12.7%
Social
9.8%
Paid
1.5%

Headcount Trend

Current headcount: ~36.3K

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Director, Content Marketing

Thomson Reuters · Ann Arbor, MI · Hybrid