Director, Content Marketing

San Francisco, CA (Hybrid)

Salary Not AvailableDirector/Executive8+ years exp

Posted 1 day ago

Job Summary

Own Planisware’s enterprise narrative and content strategy, shaping platform and AI messaging, defining editorial pillars, and enabling GTM and launches across cross-functional teams.

  • Shape platform and AI narrative
  • Develop scalable content strategy and governance
  • Coordinate product, marketing, and sales alignment for launches

Job Description

Responsibilities

  • Platform Narrative & Value Articulation
  • Shape and evolve Planisware’s narrative across platforms, solutions, and key innovations (including AI and decision intelligence)
  • Translate complex capabilities into clear, differentiated business value
  • Ensure consistency of messaging across industries and the buyer journey
  • Support executive storytelling and strategic communications
  • Content Strategy & Thought Leadership
  • Build and lead a content strategy aligned with Planisware’s positioning
  • Define editorial pillars tied to market priorities
  • Oversee high-impact content across various channels and formats
  • Elevate content from volume-driven to insight-driven

Requirements

  • 8+ years of experience in an enterprise B2B marketing, content, or GTM role
  • Experience translating complex platforms into clear narratives
  • Experience supporting product launches in complex technical environments
  • Ability to build scalable content strategies
  • Understanding of enterprise buying cycles
  • Strong cross-functional collaboration
  • Strong prioritization and simplification skills

Benefits

  • 3 weeks paid vacation
  • Paid holidays
  • Up to 4 months maternity leave
  • Paternity leave
  • Life, short and long-term disability insurance
  • Company annual kick-off trip
  • 401(k) plan with company variable contribution
  • Health, dental, and vision insurance
  • FSA plan, including employer contribution
  • Cell phone and internet allowances
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Planisware

3.6 Glassdoor

Planisware is a global leader in software solutions for Project Portfolio Management (PPM), designed to support product development, engineering, and IT business processes. For nearly three decades, Planisware has been empowering organizations to achieve strategic and innovative excellence, make confident business decisions, and maximize portfolio value. Today, c.600 blue chip companies worldwide rely on Planisware to effectively manage their projects, resources, and portfolios. Planisware Enterprise and Planisware Orchestra are consistently recognized as leading PPM solutions by industry analysts, underscoring Planisware’s reputation as a trusted partner in driving portfolio success.

Founded in 1996
Châtillon, Île-de-France, FRA
749 employees (48 in marketing)
56% recommend to a friend
75% CEO approval

Marketing Team

Marketing Team Size
42 (6% of company)
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
110K
Monthly Google Ads Budget
$112.5K
Traffic Source Mix
Search
38%
Direct
48%
Referral
11.6%
Social
1.1%
Paid
1.3%

Headcount Trend

Current headcount: ~751

Recent News

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Director, Content Marketing

Planisware · San Francisco, CA · Hybrid