Responsibilities

• Define and execute Talkiatry's end-to-end content strategy across blog, SEO, organic social, video (long and short form), email, and emerging owned channels
• Establish editorial standards, brand voice, and scalable storytelling frameworks that hold across every channel and every format
• Build the content roadmap from cold start to compounding: identify gaps, prioritize by impact, and execute with speed
• Align content strategy with GTM, growth, product marketing, clinical, and brand teams to ensure content is embedded, not siloed
• Own SEO content strategy end-to-end
• Build a publishing engine that drives consistent traffic growth and improves Talkiatry's authority in the mental health space
• Develop a channel-specific approach to organic social across YouTube, Instagram, TikTok, and LinkedIn, growing audience and engagement with content that's native to each platform
• Leverage tools including Profound, HubSpot, Webflow, and Substack to manage distribution and measure performance
• Develop content to improve citation, sentiment and gain market share in a quickly developing AEO/GEO landscape
• Translate Talkiatry's clinical credibility, patient outcomes, and differentiated model into narratives that resonate with both consumer and provider audiences

Requirements

• 7+ years of content marketing experience
• consumer-facing content (B2C is a hard requirement; B2B experience a strong plus)
• Proven builder: started content programs from scratch and scaled them
• Strong people management experience, with a track record of hiring and developing high-performing content teams
• Exceptional cross-functional management skills across marketing, clinical, product, and exec stakeholders
• Deep, hands-on expertise across multiple content disciplines: SEO, long and short-form editorial, social media, and video

Preferred

• A genuine embrace of AI and modern content tooling
• Familiarity with tools such as AirOps, HubSpot, Webflow, Iterable, Substack, Profound, Figma, YouTube, TikTok, and Instagram

Benefits

• Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
• Collaborative environment: be part of building something from the ground up at a fast-paced startup
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
• It all comes back to care: we're a mental health company, and we put our team's well-being first