SEO Content Writer
Honest Digital
USA (Remote)
$48K/yr - $55K/yrAgencyFull-timeEntry level
18 hrs ago
Director, Content & Marketing Analytics
College Park, MD (On-site)
Salary Not AvailableDirector/Executive8+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead analytics for content, marketing, and fan engagement as a Director, Content & Marketing Analytics, shaping strategy and measurement across channels.
- Must-have: 8–12+ years of analytics and data storytelling to influence executives.
- Standout: Cross-functional leadership across Marketing, Content, and Growth with experiments.
- Deep experience with social/web/app analytics and platforms like Google Analytics and Tableau.
Job Description
Responsibilities
- Lead analytics initiatives in support of Marketing, Content, Digital, and Growth leadership
- Provide data-driven insights to inform content strategy, channel prioritization, and marketing investment decisions
- Partner with senior leadership on planning, goal-setting, and measurement frameworks tied to fan growth and engagement
- Support long-term strategic initiatives related to brand expansion, digital transformation, and audience development
- Own performance measurement and insights across social media platforms, team website, and mobile app
- Analyze audience reach, engagement, consumption patterns, and platform-specific behaviors to inform content strategy
- Evaluate content effectiveness by format, platform, theme, and timing to optimize editorial planning and distribution
- Develop audience growth and engagement dashboards that track performance against KPIs across channels
- Partner with internal teams to design experiments and measure the impact of new content formats and features
- Lead analytics for marketing campaigns across paid, owned, and earned channels
Requirements
- Bachelor’s degree in Business, Analytics, Marketing, Statistics, or a related field
- 8–12+ years of progressive experience in analytics, strategy, business intelligence, or marketing analytics
- Demonstrated experience supporting content, digital, or marketing functions in professional sports, media, entertainment, or consumer-facing organizations
- Deep familiarity with social media analytics, web analytics, and mobile app measurement frameworks
- Advanced proficiency with analytical, visualization, and AI tools (SQL, Python, R, Tableau/Power BI, CoPilot, Claude Code)
- Experience with digital analytics and marketing platforms (e.g., Google Analytics, social platform insights, and marketing automation tools)
- Strong executive communication skills and ability to influence decisions through data storytelling
- Experience designing experiments, measuring campaign lift, and evaluating content performance
- Passion for professional sports and enhancing fan engagement through data-driven marketing and content strategies
Washington Commanders
The Washington Commanders are a professional American football team located in the Washington, D.C. metropolitan area. The team belongs to the East Division of the National Football Conference in the National Football League. The team's home stadium is Northwest Stadium in Landover, Maryland. Its headquarters and training facility is the BigBear.ai Performance Center in Loudoun County, Virginia. Washington has played more than 1,000 games since 1932 and has won five NFL Championships (two pre-merger, and three Super Bowls). The franchise has captured 15 NFL divisional titles and five NFL conference championships.
