Director of Content

Boston, MA (Hybrid)

$150K/yr – $175K/yrDirector/Executive8+ years expFull time

Posted 13 days ago

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Job Summary

Own and coordinate GGTC and RPAG editorial strategy and calendar while producing long- and short-form assets, governing brand voice, and building a freelance/workflow network to support compliance, performance measurement, and cross-brand series.

  • Lead editorial planning across two brands
  • Produce and manage content across formats
  • Oversee compliance, outsource relationships, and performance reporting

Job Description

Responsibilities

  • Own editorial strategy and the content calendar across both Great Gray Trust Company (GGTC) and Retirement Plan Advisory Group (RPAG) brands
  • Produce long-form content assets including whitepapers, e-books, guides, and research reports (e.g., CIT Clarity Series, Private Markets, Fiduciary Forum)
  • Produce short-form content including blog posts and newsletter content on a consistent cadence for both brands
  • Govern brand voice and manage compliance review for all published content
  • Build and manage the outsource layer: brief, QA, and maintain feedback loops with FinServ specialist freelance writers and AI-assisted draft workflows
  • Measure content performance and contribute to content-to-MQE attribution reporting
  • Maintain RPAG monthly content cadence: blogs, toolkits, newsletter, and member spotlights
  • Maintain GGTC monthly content cadence: thought leadership, distributor briefs, executive blog posts, and newsletter
  • Produce cross-brand content series including CIT Clarity Series, Private Markets whitepaper, and Fiduciary Forum
  • Produce campaign-specific content — scripts, webinar content, infographics — to support growth and demand gen campaigns

Requirements

  • Bachelor’s degree and 8+ years of content or editorial experience, with financial services or retirement/Defined Contribution (DC) plan industry expertise
  • Demonstrated editorial management skills: ability to maintain a cross-brand content calendar and manage competing priorities from multiple internal stakeholders
  • Experience briefing, QA-ing, and managing freelance writers and/or content agencies
  • Working knowledge of regulatory review requirements for financial services content
  • Ability to maintain distinct brand voices for multiple entities (institutional vs. advisor-enablement audiences)
  • Strong writing, editing, and storytelling skills across long- and short-form formats
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Comfortable navigating ambiguity.
  • Your standards reflect our core values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration.

Benefits

  • We have a comprehensive and competitive benefits package at Great Gray. Some of the highlights are: · Be an integral part of a high-growth organization! · Competitive compensation package · Group medical, dental and vision insurance · Employer-paid life and disability insurance · Annual well-being stipend · Eligible employees may also contribute to a 401(k) plan with an advantageous employer contribution model, upholding our mission to support our employees in retirement

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