Responsibilities

• Taking the messaging and positioning from Brand and Portfolio Marketing and bringing it to life - translating narrative frameworks into content and creative that makes the company story land with real audiences
• Ensuring all content and creative output operates within brand guardrails, reinforcing a clear, consistent narrative that resonates with modern B2B buyers - working with Brand to evolve those guardrails as the company grows. Driving strategic alignment between content distribution and creative campaigns, ensuring cohesive market presence in partnership with Brand on messaging
• Receiving product and customer stories from across the business and turning them into compelling content that makes the messaging and positioning land with target audiences
• Leading the transformation to an AI-first operating model - redesigning workflows, tooling, and quality standards so AI is embedded across content creation and creative production, not bolted on
• Building and owning the audience’s intelligence capability - developing a deep, research-grounded understanding of how legal professionals and knowledge workers consume content, what they trust, and what language resonates - and translating that into a distinctive voice and content approach
• Partnering with Brand and Portfolio Marketing to understand go-to-market positioning and messaging, then leading the content and creative execution that brings it to market with impact
• Enhancing content quality and audience resonance — building the audience insight, editorial standards, and quality frameworks needed to ensure our content genuinely connects with and is useful to the legal and technical audiences we are trying to reach.
• Building and operationalizing an internal agency model that delivers high-quality brand, content, and creative work across the organization
• Establishing clear intake processes, prioritization frameworks, and service level expectations for internal stakeholders
• Creating efficient workflows that balance strategic projects with day-to-day execution needs

Requirements

• 12-15+ years of experience in brand, content, creative, or integrated marketing roles
• 5+ years of people management experience with demonstrated ability to build and develop high-performing teams
• A proven track record of developing and executing content and creative strategies that drive business results, working in close alignment with brand
• Experience working in mid-sized growth-stage companies where you have built scalable processes with limited resources
• Deep strategic thinking capabilities with the ability to translate business objectives into actionable content and creative plans
• Deep expertise in content marketing and creative/design, with sufficient fluency in brand strategy to partner credibly with Brand leadership
• Experience building internal agency or centralized creative services models
• An understanding of how generational shifts and changing buyer behaviors are reshaping B2B marketing, particularly in professional services or legal markets
• Demonstrated experience building AI-first workflows — not just using AI tools, but redesigning how a team operates around them
• Experience working with tools such as Jasper AI, Asana, Adobe
• A strong track record of audience research and insight — understanding how specific buyer communities consume content, what language lands, and how to use that intelligence to shape content strategy and voice
• B2B SaaS or enterprise technology experience required
• Strong executive presence and communication skills, with ability to influence senior stakeholders

Preferred

• Experience in legal tech, professional services technology, or knowledge management sectors
• A track record of successfully navigating technological disruption in marketing (e.g., digital transformation, AI adoption)
• A deep understanding of how AI is reshaping content creation, creative production, and brand development
• Experience marketing to legal professionals, knowledge workers, or other sophisticated B2B audiences
• Exposure to brand positioning or repositioning initiatives — comfortable working alongside brand strategy even if not owning it
• Experience managing geographically distributed teams across US and international offices
• Familiarity with how younger generations of legal professionals and knowledge workers consume content and make technology decisions

Benefits

• Join a rapidly evolving, industry-leading SaaS company on an exciting journey of growth and scalability!
• Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation.
• Own my career path with our internal development framework. Ask us more about this!
• Expand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training.
• Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture.
• Enjoy flexible work hours that empower me to balance personal time with professional commitments.
• Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events.