Director of Content

McAllen, TX (Hybrid)

$48K/yr – $250K/yrDirector/ExecutivePart time

Posted 6 weeks ago

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Job Summary

Own and run the PlaySlotsMobile content engine from strategy through distribution, balancing creator programs, brand voice, and platform formats to boost reach and engagement.

  • Own content strategy and monthly roadmaps across social, influencers, and brand initiatives.
  • Lead creator programs and external vendors to hit production targets and scale high-volume content.
  • Optimize for reach, engagement, and conversion across TikTok, Reels, Shorts, and other platforms.

Job Description

Responsibilities

  • Own the overall content strategy for PlaySlotsMobile.
  • Develop monthly content roadmaps and campaign plans.
  • Identify content opportunities across social media, influencers, partnerships, and brand initiatives.
  • Build systems and processes for content production and distribution.
  • Stay current on platform trends and emerging content formats.
  • Define and maintain the PlaySlotsMobile brand voice, visual identity, and creative standards.
  • Develop creative concepts, campaigns, and content angles.
  • Review and approve scripts, storyboards, and creative assets.
  • Ensure consistency across all marketing channels.
  • Manage external creative agencies and contractors.

Requirements

  • 5+ years leading content, creative, social media, or brand teams.
  • Experience managing agencies and creative vendors.
  • Experience building and scaling social media channels.
  • Experience overseeing high-volume content production.
  • Strong understanding of short-form content ecosystems.
  • Content Strategy
  • Creative Direction
  • Social Media Growth
  • Copywriting & Script Development
  • Project Management

Preferred

  • Consumer brands
  • Gaming
  • Sweepstakes
  • Sports betting
  • Entertainment
  • Mobile applications
  • Creator economy businesses
  • High-growth startups