Responsibilities

• Content Strategy & Creation
• Own and evolve Spear's content strategy across the customer journey, from awareness and organic discovery through product adoption and sales.
• Set editorial priorities and translate business objectives, audience needs and market opportunities into a cohesive content roadmap.
• Write and edit high-impact content across formats including website copy, thought leadership, campaigns, landing pages, email, scripts and sales enablement.
• Partner with subject matter experts to uncover the ideas, insights and stories our audiences care about and turn them into compelling content.
• Build a connected content ecosystem across topics, formats, audiences and channels rather than creating isolated assets.
• Develop a systematic approach to refreshing, repurposing, expanding and redistributing existing content.
• Find opportunities to turn one strong idea into many high-value assets and experiences.
• Develop content strategies that support both product-led growth and traditional sales motions.
• Use performance data, audience behavior and business priorities to continually improve our content strategy.

Requirements

• 8+ years of experience across content strategy, content marketing, brand, organic growth or related disciplines.
• Experience leading content and creative strategy while remaining highly hands-on.
• Exceptional writing, editing and storytelling skills.
• A strong portfolio demonstrating your own work across multiple content types.
• Demonstrated ability to build and execute a cohesive content strategy tied to business outcomes.
• Deep understanding of organic SEO and how content builds sustainable search visibility and authority.
• Current, practical knowledge of GEO, AEO and AI-driven discovery.
• Advanced experience using Claude and other generative AI tools in real-world marketing workflows.
• A track record of getting significantly more value from existing content through repurposing, optimization and distribution.
• Experience leading and developing creative professionals across disciplines such as content, design and multimedia.

Preferred

• You'll Probably Love This Role If...
• You think publishing something once and moving on is a missed opportunity.
• You can look at years of existing content and immediately start seeing ways to refresh, connect, combine, redistribute and expand it.
• You have strong opinions about what makes content worth someone's attention, but you're equally interested in whether anyone can actually find it.
• You're already using AI in ways that have materially changed how you work.
• You're comfortable working with subject matter experts, finding the interesting story buried in what they tell you, and helping turn it into something people actually want to read, watch or share.
• You can give thoughtful feedback on a creative concept in the morning, jump into copy before lunch and spend the afternoon figuring out why a competitor is showing up in search or AI answers when we aren't.
• You're a leader, but you're still a maker.
• And you're excited about helping define what a modern content and brand function should look like.

Benefits

• Medical and dental coverage
• 401(k) retirement plan
• Flexible Time Off (FTO)
• Paid holidays