Responsibilities

• Launch and own a new authority content platform on our main domain, from a blank page.
• Build the information architecture, topic clusters, editorial standards, internal linking strategy, and publishing cadence.
• Write and commission content on certifications, materials, sourcing, sleep science, buying guides, and our impact work — substantiated, citation-worthy, and factually airtight.
• Align with our brand marketing team on a shared topic map so this platform and our lifestyle magazine complement, rather than compete with, each other.
• Own the copy on our product detail pages, category pages, comparison modules, and landing pages — what our pages say and whether they persuade.
• Write the small, high-leverage content most brands neglect: navigation labels, CTAs, FAQs, tooltips, and in-page education.
• Run page optimization as a continuous program, not a series of one-offs.
• Partner with our design and UX team, who own how pages look and function.
• Own organic search strategy, including keyword research, technical SEO fundamentals, and content architecture.
• Own our visibility inside AI-generated answers; manage Profound and Semrush.

Requirements

• Minimum of 5 years of content, SEO, or copywriting experience, ideally for DTC or e-commerce brands
• Exceptional writing ability
• Ability to write exceptionally well within an established brand voice
• A track record of excellent work inside a content program
• The judgment to decide what to work on rather than waiting to be assigned
• A working understanding of buying psychology, objection handling, and how high-consideration purchases actually get made
• Fluency with AI tools as a system rather than a shortcut
• Rigour about factual accuracy and the instinct to ask what backs up a claim before publishing it
• Comfort reporting on your work in terms of revenue rather than pageviews
• Passion about our brand's values of healthy living, environmental awareness, and social responsibility

Preferred

• Experience with a certified, regulated, or claims-heavy product category is a plus.
• Experience writing direct response scripts for audio or TV is a plus.
• Technical SEO depth, including site migrations and architecture, is a plus.
• Agency experience is valuable here, particularly for writing in an established voice and working at volume.
• Previous experience working for a brand with similar values is a plus.

Benefits

• Medical (HMO, PPO, HSA)
• Dental
• Vision
• 100% Employer Paid Life Insurance
• 401(k) with employer match
• PTO
• Volunteer days
• Employee product purchase program
• Annual Bonus Plan
• Training and Tools to be successful along with a strong partnership from your peers and leaders