Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent professional experience.
• Demonstrated experience in content marketing, content strategy, communications, or a related marketing discipline.
• Strong writing, editing, and storytelling skills across editorial, web, corporate communications, PR, paid media, and campaign content.
• Experience writing direct-response copy or content is strongly desired, including an understanding of messaging, offers, calls to action, and conversion.
• Working knowledge of SEO, content optimization, keyword research, and organic content strategy.
• Experience using analytics and performance data to evaluate content effectiveness and inform recommendations.
• Experience with WordPress or similar CMS platforms and managing freelance writers, agencies, vendors, or external partners.
• Strong project-management, organizational, and cross-functional collaboration skills with exceptional attention to detail.
• Ability to translate complex business or product information into clear, accurate, customer-friendly communications.
• Ability to balance brand, customer, business, SEO, and compliance considerations while managing multiple priorities and deadlines.