Responsibilities

• Learn and apply BRUNT's brand voice style across touchpoints to maintain a consistent brand tone.
• Uphold existing messaging frameworks for automated email sequences (welcome, abandoned cart, win-back) and site UX journeys.
• Partner closely with creative teams and video producers to co-concept campaign ideas, scripts, and launch messaging.
• Tailor clear copy and UX messaging to fit visual layouts across homepage modules, promotional landing pages, and product detail pages (PDPs).
• Build and refine custom AI prompts, brand-trained LLM context windows, and creative workflows to accelerate copy iteration and streamline research.
• Co-concept big-picture brand campaigns, taglines, video scripts, and long-form narrative frameworks before creative asset generation.
• Write clear, compelling copy for daily broadcast emails, automated sequence triggers, product descriptions, and promotional site assets.

Requirements

• 3+ years of professional copywriting experience in DTC e-commerce, ideally within workwear, apparel, or performance gear brands.
• Hands-on mastery of generative AI tools and prompt engineering frameworks to accelerate research, concepting, and copy iteration while strictly preserving brand voice.
• Proven ability to translate complex specs (waterproofing, composite toes, anti-fatigue tech) into clear, job-site-ready benefits that resonate with tradespeople.
• Deep expertise crafting high-converting copy across web UX, product detail pages (PDPs), and automated email sequences (welcome series, abandoned cart, win-back).
• A portfolio showcasing full-funnel versatility from big-picture brand taglines and video scripts to high-converting web and email assets.

Benefits

• Healthcare: Comprehensive medical, dental, and vision insurance options.
• Retirement: 401(k) plan with Company Match.
• Paid Time Off: 15 days of PTO, plus 11 paid holidays and sick leave.
• Incentives: Performance-based bonus eligibility and Equity if applicable.