Responsibilities

• Develop and maintain a differentiated brand narrative and messaging framework that clearly communicates Precision for Medicine's value proposition across business units and solutions.
• Enhance and govern brand voice, storytelling standards, messaging architecture, and content principles across marketing channels.
• Partner with commercial, scientific, and executive leadership to identify priority market opportunities and translate them into compelling brand stories.
• Strengthen Precision's position as a recognized thought leader across clinical research, precision medicine, biomarkers, biospecimens, and laboratory sciences.
• Ensure content and campaigns consistently support brand awareness, market credibility, and business growth objectives.
• Develop and execute a comprehensive content strategy aligned with corporate growth priorities, audience needs, and business development objectives.
• Own the content roadmap and editorial calendar across multiple service lines, industries, and buyer personas.
• Lead the creation and distribution of high-value content including articles, blogs, white papers, eBooks, case studies, webinars, podcasts, videos, sales enablement materials, social media content, and conference presentations.
• Build content programs that support every stage of the buyer journey.
• Drive content repurposing and atomization strategies to maximize reach and return on investment.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Life Sciences, Business, or related field.
• 10+ years of experience in content marketing, brand strategy, corporate communications, editorial leadership, or related disciplines.
• 5+ years of experience within life sciences, biotechnology, pharmaceutical services, CRO, CDMO, diagnostics, healthcare, or related industries.
• Demonstrated success developing B2B content programs that contribute to lead generation and business growth.
• Strong understanding of SEO, demand generation, marketing automation, and modern content marketing practices, including strategic use of AI with human curation.
• Exceptional writing, editing, storytelling, and communication skills.

Preferred

• Experience marketing clinical research, laboratory services, precision medicine, or related scientific services.
• Familiarity with Salesforce, HubSpot, SharePoint, Asana, and content management platforms.
• Experience directing agencies, freelance writers, video production teams, and creative resources.
• Understanding of AI-enabled content development workflows and emerging marketing technologies.

Benefits

• Discretionary annual bonus, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, and paid time off for sick leave and vacation, among other benefits.