Director Consumer & Respiratory Precision Marketing – Flu Franchise

Responsibilities

• Develop and execute segment-specific marketing strategies using data-driven audience insights, predictive targeting, and AI-powered personalization to optimize HCP and patient engagement across all touchpoints.
• Own customer segmentation, targeting, and personalization strategies across HCP and consumer audiences.
• Develop audience frameworks, behavioral segments, and engagement models that drive more relevant customer experiences.
• Develop “always-on” Precision marketing editorial calendar based on Flu seasonal objectives: demand shaping / pre-booking, season prep, in-season activation & post-season analytics
• Design next-best-action and next-best-content approaches leveraging customer data, AI models, and predictive analytics.
• Serve as the franchise subject matter expert on precision marketing capabilities, customer data strategy, and personalization best practices.
• Lead development of consumer content strategies (Flu) aligned to patient journey needs, behavioral insights, and franchise priorities.
• Identify content opportunities across awareness, consideration, vaccination/adoption, adherence, retention, and advocacy journeys.
• Oversee creation, adaptation, and optimization of consumer-facing content assets across digital, media, CRM, and emerging channels.
• Partner with agencies and creative teams to ensure content is insight-driven, personalized, compliant, and measurable.

Requirements

• Bachelor's degree in Marketing, Business, Digital Strategy, Computer Science, or related field
• 10+ years of Progressive experience in digital strategy or precision marketing, with at least 5 years in leadership roles
• Experience in AI/ML implementation within marketing or content contexts
• 5+ years in healthcare, pharmaceutical, or life sciences industry
• Proven track record delivering measurable business results through segmentation and content strategy
• AI/ML applications: predictive analytics, NLP, recommendation engines, and personalization platforms
• Customer segmentation tools and audience analytics platforms
• Content management systems and digital asset management
• Marketing automation and CRM platforms (e.g., Veeva, Salesforce)
• Customer data platforms (CDPs) for precision targeting

Preferred

• MBA or advanced degree in a relevant field
• Experience with pharmaceutical product launches and lifecycle management
• Background in management consulting or digital transformation with a growth focus
• Certification in project management (PMP) or agile methodologies
• Experience building or leading precision marketing programs within pharmaceutical or healthcare organizations
• Expertise in customer segmentation, personalization, omnichannel engagement, and customer data activation
• Experience overseeing consumer content development and optimization initiatives
• Experience deploying AI-enabled marketing capabilities at scale

Benefits

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.