Responsibilities

• Define and drive brand positioning, architecture, and voice across multiple brands.
• Lead brand planning with clear objectives, strategies, and KPIs.
• Advocate for consumer-first strategy, leveraging data and insights to guide decisions.
• Guide brand strategy, messaging, media direction and creative effectiveness across TV, OTT, digital, and social campaigns.
• Manage relationships with media, digital, and creative agencies; ensure alignment to brand vision and performance goals.
• Oversee paid media strategy, creative briefing, testing, and optimization.
• Own the consumer portrait; mine data to guide creative, messaging, and media planning.
• Translate insights into actionable strategies that improve marketing effectiveness.
• Monitor ROI, campaign performance, and media efficiency.
• Partner with internal teams and franchisees to align marketing activity with growth goals.

Requirements

• 5+ years in brand management, preferably within CPG, consumer services, retail, or highly strategic brand organizations.
• Candidates should have formal experience owning brand strategy, consumer positioning, media planning, and business performance - not solely creative development or design leadership.
• Strong business and analytical mindset with experience leveraging consumer insights, market data, and performance metrics to drive brand and revenue growth.
• Experience working within highly matrixed or cross-functional organizations preferred.
• Proven success managing agencies and leading cross-functional projects.
• Analytical, insight-driven, and skilled in storytelling and executive influence.
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

Preferred

• MBA preferred.
• Franchise, multi-brand, or performance-marketing experience is a plus.
• Ideal from CPG, consumer services, retail, or highly strategic brand organizations.