Director, Consumer Banking & Marketing Integration

Charlotte, NC (Hybrid)

$125K/yr – $190K/yrDirector/Executive9+ years expFull time

Posted 3 days ago

Job Summary

Own the marketing relationship for Consumer Banking, aligning initiatives with business priorities and leading cross-functional execution across Marketing, Analytics, Technology, Product, and Design.

  • Translate business objectives into briefs and actionable plans for senior stakeholders
  • Drive executive-level narratives and periodic reviews highlighting opportunities, risks, and impact
  • Foster collaboration across a matrixed organization to deliver customer-focused marketing outcomes

Job Description

Responsibilities

  • Serve as the primary marketing relationship owner for Consumer Banking businesses, including Bank and Invest.
  • Build trusted partnerships with senior business leaders to understand priorities, growth objectives, customer needs, and key initiatives.
  • Ensure marketing activities remain aligned to business goals and that stakeholders have visibility into priorities, progress, risks, and results.
  • Partner across Marketing to translate business needs into actionable briefs, initiatives, and communications.
  • Act as the connective tissue across business, marketing, analytics, technology, product, and design teams to support alignment and successful execution.
  • Champion a cohesive and compelling narrative regarding marketing initiatives, investments, outcomes, and business impact.
  • Lead and influence cross-functional teams across Marketing, Business, Technology, Analytics, Product, Operations, and Design.
  • Facilitate collaboration, prioritization, and decision-making across multiple stakeholder groups.
  • Build alignment among teams operating within a highly matrixed environment while balancing competing priorities.
  • Drive clarity and accountability by connecting stakeholders to shared objectives and business outcomes.

Requirements

  • Bachelor’s degree in Marketing, Business, Finance, Communications, or a related field.
  • Minimum of 7+ years of progressive experience in marketing, financial services, consumer banking, investing, or related industries.
  • Demonstrated success building partnerships with senior business leaders and executive stakeholders.
  • Experience leading complex, cross-functional initiatives within a matrixed organization.
  • Strong analytical skills with the ability to translate data into business insights and recommendations.
  • Exceptional presentation, communication, and storytelling capabilities.
  • Experience in banking, deposits, checking, savings, wealth management, brokerage, investing, or related financial services businesses.
  • Strong foundation in marketing principles, customer engagement, brand management, integrated marketing, and performance measurement.
  • Demonstrated understanding of the complex and evolving financial services and marketing landscape, including changing consumer behaviors, competitive dynamics, digital experiences, emerging technologies, and industry trends.
  • Experience operating within complex, highly matrixed organizations where success requires influence, collaboration, and cross-functional leadership.

Preferred

  • MBA or advanced degree preferred.

Benefits

  • Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
  • Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
  • Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
  • Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
  • Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
  • Other Compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.

Salaries

Posted range

$125K/yr – $190K/yr

Taken straight from the job posting.

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Director, Consumer Banking & Marketing Integration

Ally Financial · Charlotte, NC · Hybrid