Responsibilities

• Lead GPN's Connected Commerce strategy across omnichannel retail customers, integrating in-store activation, retailer digital, retail media, social commerce, content, and experiential marketing.
• Translate enterprise, brand, channel, and customer priorities into connected shopper programs that drive growth across the full path to purchase.
• Establish the operating model, governance, and cross-functional ways of working that position Connected Commerce as a key commercial capability.
• Prioritize investments and resources across brands, customers, and growth opportunities to maximize business impact.
• Develop integrated activation strategies that connect pre-shop, purchase, trial, and post-purchase engagement across physical and digital retail environments.
• Partner with Sales and Customer Strategy & Planning to deliver customer-specific programs that support business plans, innovation launches, and growth objectives.
• Oversee execution of merchandising, digital content, promotions, sampling, experiential activations, and retail media programs.
• Ensure programs are delivered on time, on budget, and in alignment with retailer requirements and brand standards.
• Lead retailer digital marketing and retail media strategies across key omnichannel customers.
• Partner with customer teams, Brand Marketing, and agency partners to develop campaigns that leverage search, display, social commerce, digital merchandising, and retailer content.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related discipline.
• Minimum of 10 years of progressive experience in connected commerce, shopper marketing, retail media, omnichannel marketing, customer marketing, digital commerce, experiential marketing, or a related CPG commercial function.
• At least 5 years of people leadership experience, including coaching, talent development, and team management.
• Demonstrated success leading omnichannel programs across both physical and digital retail environments.
• Strong experience working with major omnichannel retailers, retail media networks, agencies, and external partners.
• Proven ability to manage significant budgets and optimize marketing effectiveness and return on investment.
• Deep understanding of omnichannel shopper behavior, retail media, digital commerce, experiential marketing, and performance measurement.
• Strong strategic thinking, commercial acumen, cross-functional leadership, and the ability to influence within a complex, matrixed organization.
• Excellent communication, storytelling, stakeholder management, and presentation skills.

Benefits

• staff discounts, generous family leave policy, health & dental benefits, 401(k), annual bonus opportunity, and a competitive salary.