Director, Conferences Marketing, Web Strategy

Responsibilities

• Define the strategic vision and experience principles for conference sites across the full event lifecycle: discovery, consideration, registration, preparation, participation, and post-event engagement.
• Ensure conference websites clearly communicate event value, audience benefits, programming, speakers, sponsors, exhibitors, logistics, and calls to action.
• Identify opportunities to improve key attendee journeys, including event discovery, registration, agenda planning, speaker exploration, session selection, travel and venue planning, and post-event content access.
• Inform the long-range vision for conference digital experiences by surfacing attendee needs, performance trends, competitive insights, technology opportunities, and evolving event models.
• Establish a standardized web analytics framework, defining core KPIs, measurement baselines, and conversion benchmarks across all conference web properties
• Implement routine reporting to communicate site performance, attendee journey insights, and business outcomes to leadership and key stakeholders
• Serve as the primary web voice to executive leadership, translating complex web data, attendee journey trends, and portfolio performance into clear strategic recommendations
• Provide senior leadership with routine progress updates and executive briefings on major web initiatives, tracking milestone delivery, risk mitigation, and launch outcomes
• Develop scalable templates, components, and content models that improve efficiency, consistency, and quality across events
• Define and maintain a strategic roadmap of attendee experience opportunities, business priorities, and experience enhancements, working alongside a Product Owner on execution.

Requirements

• Bachelor's Degree, preferred
• Significant experience leading digital strategy, web strategy, content architecture, user experience, or related function.
• Demonstrated ability to develop and execute web strategies across multiple audiences, products, brands, or digital properties.
• Experience leading cross-functional initiatives involving technology, content, marketing, analytics, Product, and business stakeholders.
• Strong understanding of user research, usability testing, web analytics, SEO, information architecture, accessibility, and digital measurement.
• Experience establishing roadmaps, prioritization frameworks, governance models, and scalable operating processes.
• Familiarity with content management systems (AEM experience a plus) and experience partnering with IT/Product teams to configure and maintain scalable CMS capabilities.
• Familiarity with the Adobe Experience Cloud ecosystem (AEM Sites, Assets, Analytics) and experience partnering with IT/Product teams to configure and maintain scalable AEM capabilities.
• Demonstrated success managing teams, developing talent, and building high-performing collaborative cultures.
• Excellent communication, facilitation, negotiation, and stakeholder-management skills.

Benefits

• Gartner offers market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.