Responsibilities

• Develop and execute a comprehensive community marketing and referral strategy that supports census goals.
• Build and maintain strong relationships with hospitals, physicians, discharge planners, case managers, senior centers, and community organizations.
• Represent Elizabeth Park at community events, health fairs, networking meetings, and professional gatherings.
• Oversee on-site marketing tours, family engagement meetings, and outreach appointments.
• Create effective marketing materials, digital content, and referral outreach tools.
• Track and analyze referral trends, outreach activity, and comparator landscape.
• Collaborate closely with the Admissions Director to ensure timely follow-up with referral sources.
• Maintain a professional, mission-centered presence that reflects our commitment to quality care.

Requirements

• 3–5+ years of experience in healthcare marketing, community outreach, or nursing home admissions/marketing
• Strong understanding of referral networks within long-term care, subacute rehab, and senior services
• Exceptional communication, networking, and relationship-building skills
• Highly organized, self-directed, and comfortable representing the facility in a variety of professional settings
• Creative thinker with the ability to plan events and develop marketing materials
• Valid driver’s license and reliable transportation

Benefits

• Supportive, mission-driven environment
• Opportunity to make a meaningful impact on the lives of residents and families