Responsibilities

• Elevate the university’s reputation and enhance regional and national visibility.
• Develop relationships with local, regional, and national news media to secure strategic media placements.
• Oversee editorial content across print and digital platforms, and oversee a comprehensive social media plan.
• Collaborate with team leaders in Marketing, Creative Services, and Operations to bolster marketing initiatives and ensure a cohesive and impactful messaging strategy for both internal and external audiences.
• Proactively work to enhance communication efforts for all university stakeholders at multiple campuses.
• Offer expert counsel on media relations to the President, her cabinet, and faculty.
• Support the university’s objectives related to recruitment, retention, and overall reputation.

Requirements

• Bachelor’s degree from an accredited college/university in business, marketing, communications, or a related field (preferred).
• 7 years of organizational leadership experience in media/public relations with increasing responsibility.
• 7 years of experience managing through influence in a complex, diverse, deadline-driven, and team-oriented environment.
• 5 years of experience making prudent and strategic decisions in situations where there may not be clearly established criteria or standards.
• 3 years of experience in management and professional support of staff members.
• 5 years of experience creating and executing multi-channel communications plans that result in measurable and desired outcomes.
• 3 years of experience producing print publications, such as magazines.
• Strong media relations, executive and internal communications, issues management, and crisis communications skills.
• Superior writing and copy editing skills for various types of communications including news stories, media pitches, admissions marketing messages, internal newsletters, internal communications, and crisis communications.
• Excellent strategic planning and resource management skills.
• Excellent interpersonal and oral communication skills, including public speaking and articulating ideas clearly.
• Ability to create and execute communications plans.
• Familiarity with local and national media.

Preferred

• Experience in higher education.
• Expertise in content marketing.
• Accreditation in Public Relations (APR) certification.
• Graduate degree in journalism, communications, or related field.