Responsibilities

• Own Relay’s earned media presence end-to-end —media strategy, press coverage, executive thought leadership, and reactive comms—translating the brand narrative into stories that land with reporters, editors, and the audiences that matter most.
• Lead the relationship with our PR agency, setting the strategic agenda, driving accountability on coverage outcomes, and ensuring the partnership is pulling in the same direction as internal priorities.
• Build and manage a proactive media program —expanding relationships with reporters covering fintech, SMB, and entrepreneurship beats, pitching stories before they need to be pitched, and getting Relay into conversations we aren’t currently part of.
• Own executive communications for the CEO and leadership team, including speech writing, op-eds, LinkedIn presence, and media prep—helping Relay’s founders show up as credible, recognizable voices in their category.
• Drive communications around product launches, brand campaigns, and company milestones, partnering with PMM and Brand to build integrated announcement plans that earn coverage rather than just distribute press releases.
• Monitor and protect brand reputation, with a clear-eyed crisis communications playbook and the instincts to know when something needs to move fast.
• Measure what matters —share of voice, earned media quality, executive visibility, message pull-through, and internal comms reach—and use that data to sharpen strategy rather than just report it.