Director, Communications Planning

Responsibilities

• Lead Strategic Transformation: Drive the evolution of our strategic offerings, ensuring marketing acts as a powerful growth engine for our clients and the agency.
• Influence & Advise: Serve as a trusted advisor to senior leadership and clients, shaping critical marketing decisions and aligning strategies across diverse cross-functional teams (creative, media, analytics, technology).
• Drive New Business & Thought Leadership: Elevate our strategic value proposition in new business pitches, craft compelling narratives, and lead industry thought leadership initiatives (speaking, publishing, developing original research) that set new standards in health marketing.
• Uncover & Apply Insights: Collaborate with Decision Sciences and Audience Intelligence to identify high-value customer segments, map customer decision journeys, and define unifying brand ideas that guide omnichannel engagement.
• Ensure Executional Excellence: Implement governance models and strategic planning standards, fostering a continuous learning culture that optimizes strategy effectiveness in real-time.
• Forge Strategic Partnerships: Maintain high-impact relationships with key platform leaders (Google, Meta, Amazon, TikTok, healthcare data providers), translating innovations into strategic advantages for our clients.

Requirements

• Experience: 12+ years of progressive experience in marketing strategy, media planning, digital strategy, or a related field, ideally within the pharmaceutical, healthcare, or highly regulated industries.
• Strategic Acumen: A proven track record of developing and executing commercially-driven, outcome-focused strategies that deliver measurable business results (revenue growth, customer acquisition, brand loyalty).
• Omnichannel & Digital Expertise: Hands-on experience across paid, owned, and earned media, eCommerce, programmatic, and emerging technologies, with a deep understanding of marketing technology.
• Data Literacy & Analytics: Ability to interpret complex data sets (first-party, third-party, media performance, financial reports) and transform them into actionable marketing strategies, including familiarity with AI-driven insights and attribution modeling.
• Leadership & Influence: Strong leadership skills with demonstrated experience influencing C-suite executives and aligning diverse cross-functional teams.
• Storytelling & Persuasion: Exceptional communication and storytelling skills, with a knack for simplifying complex ideas into compelling, inspiring narratives.
• Agility & Experimentation: A mindset of continuous learning, testing, and refining strategies based on performance signals.
• Multi-Disciplinary Knowledge: Experience working across at least two or more marketing disciplines (e.g., omnichannel media, brand strategy, performance marketing, analytics, content strategy).

Benefits

• Impactful Work: Contribute to meaningful health outcomes by shaping strategies for leading pharmaceutical brands.
• Growth & Development: Be part of an agency recognized for talent retention and employee development, with a strong mentorship program and leadership training.
• Inclusive Culture: Join a company built on inclusion and diversity, with vibrant Employee Community Groups (ECGs) like AZAP, BRAAVE, HERstory, Mi Gente Unidos, PLUS+, Shalom, Thrive, and GEMS, fostering a sense of belonging for all.
• Community Engagement: Extend your passion for service through our philanthropic initiatives and volunteer efforts.
• Flexible Work: We value work-life balance and offer flexible working arrangements.