Director of Communications: Office of the Provost - UTK

Responsibilities

• - Develops, tracks, and ensures the execution of communications strategy for the Office of the Provost. Duties include development of overall strategy and message calendars with clear goals; development and execution of social media strategy; coordination with Provost’s Office leadership on communications projects; outreach to faculty; assessment and refinement of communications strategy based on analytics; crisis communication planning and response; and serving as a leader or collaborator on strategic communications that advance campus initiatives and strategic priorities.
• - Leads development of executive communications, including speeches, talking points, presentations, and summaries.
• - Supervises and mentors the office's communications specialist in support of executing communications plans.
• - Creates high-profile, high-impact content to support communications objectives for the Office of the Provost and the university. Content development includes leading and executing include highly sensitive communications that require confidentiality and careful coordination. Content includes, but is not limited to, campus-wide messages, major news announcements, graphics, and videos.
• - Has responsibility for all strategy and content for the Office of the Provost external website and internal intranet sites and manages all Provost’s Office social media in alignment with the office's and campus's social media strategy and practices.
• - Oversees the office's visual identity, in alignment with university brand standards, and oversees or executes development of print pieces and artwork.
• - Develops and tracks success metrics, adjusting strategies and tactics as part of plan execution.
• - Develops and maintains an extensive knowledge base on communications procedures and practices.
• - Works with vendors on communications content and event management.
• - Represents the Office of the Provost and serves as the lead communicator for the Provost's Office in campus-wide communications initiatives.

Requirements

• - Bachelor’s degree
• - 5 years of experience in a communications role, including experience in project management; leadership and supervision; development and execution of communications plans; collaboration across multiple levels of leadership to provide guidance on communications strategy; writing for multiple audiences on tight deadlines; creation of social media strategy and content; creation of graphics for digital and print media; creation of video content; creation of Web content and management of websites; customer service; creation of impactful print pieces; crisis communications; and use of content management systems and industry standard software (Adobe suite of software)

Preferred

• Master’s degree in communications or related field
• 10 years of experience in communications, including leadership and project management at a higher education institution
• Knowledge of higher education trends and issues