Director of Communications at National Field Archery Association | Arlington, VA

National Field Archery Association

Director of Communications

Arlington, VA (Hybrid)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Own the organization’s external communications program, aligning strategy with executive goals and shaping national PR, media relations, and brand storytelling across platforms.

Lead the development of a unified communications strategy with executive and program teams to drive cohesive narrative and engagement.
Build and manage media relations, interviews, press events, and proactive storytelling to position NFAA as national leader in archery and outdoor sports.
Oversee multi-channel content—from websites and email campaigns to social and press releases—and optimize for audience needs and program goals with data-driven updates.

Job Description

Responsibilities

Lead the development of a unified communications strategy in alignment with organizational goals, working closely with executive leadership, outreach, events, and membership teams
Serve as the primary communications advisor across the organization, offering guidance on messaging, media engagement, and brand representation
Collaborate with senior staff to shape public relations and brand reputation strategy, ensuring a cohesive narrative across all programs and initiatives
Represent the NFAA’s communication interests in national collaborations and strategic partnerships
Oversee the planning and execution of content across all platforms, including websites, email campaigns, newsletters, social media, and press releases
Work with internal departments and contractors to develop creative, engaging content for key audiences including members, partners, event participants, sponsors, and media
Lead promotional efforts for major NFAA and Foundation events, including The Vegas Shoot, Indoor Nationals, and national outreach initiatives
Develop and promote multi-channel campaigns that support outreach programs, membership initiatives, fundraising efforts, and brand engagement
Maintain and evolve the digital presence and brand awareness of the NFAA and NFAA Foundation across all web platforms, resource hubs, and social media channels
Use data and analytics tools to monitor engagement and adjust digital strategies for impact and efficiency

Requirements

Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field; Master’s degree preferred
Minimum of 5 years of experience in a senior communications or director-level role, leading organization-wide communications strategy
Demonstrated success in managing multi-platform content development and media relations
Excellent written, verbal, and visual communication skills
Strong leadership, organizational, and project management abilities
Proficiency with communication tools including email platforms, website CMS, social media schedulers, and analytics software
Experience working across departments and with external partners in a collaborative environment
Willingness to travel to major events, meetings, and conferences as needed
Knowledge of archery, outdoor recreation, or youth sports development preferred

Preferred