Responsibilities

• Develop marketing and communication strategies to meet university undergraduate enrollment goals.
• Lead the Admissions Marketing and Communications team and implement strategies.
• Collaborate across admissions and campus partners on brand integration, campaign development, content coordination, and performance optimization.
• Manage budget and project development and completion.
• Strategically develop, lead, and implement the marketing and communication plans for the Office of Admissions with the goal of attracting, influencing, and informing prospective students, parents and families, high school and college counselors about CSU’s education and community.
• Other duties as assigned.

Requirements

• Bachelor's degree in marketing, communications, journalism, public relations, or a related field from an accredited institution.
• Five years of progressively responsible communications and marketing experience including at least two years in a strategic leadership capacity.
• Two years of experience in direct supervision of full-time professional staff.
• Experience communicating and influencing a variety of internal and external constituents.
• Demonstrated experience and solid understanding of technology and software applications such as Google Analytics, CRM systems, CMS, Microsoft Office, Adobe Creative Suite, and reporting systems.
• Demonstrated experience executing multimedia communication and marketing plans supported by measurement and analytics.

Preferred

• A master's degree in a relevant area such as marketing, communications, journalism or public relations.
• Experience with lead generation and conversion marketing strategies and evaluation.
• Experience in enrollment management and/or admissions in a marketing and communications capacity.
• Experience creating strategies for various channels such as social media, email, website, print, texting or lead generation.
• Excellent written and verbal communication skills, as demonstrated through experience writing for the web, publications, marketing campaigns, and/or professional presentations.
• Strong work ethic and a positive, friendly, and customer service-oriented attitude.