Director Communications and Marketing

Largo, MD (Hybrid)

$100K/yr – $114K/yrDirector/Executive7+ years expFull time

Posted 2 weeks ago

Job Description

Responsibilities

  • Strategic Leadership
  • Develop and lead the organization's annual and multi-year communications and marketing strategy, aligning messaging with strategic priorities, grant deliverables, and enrollment and placement targets.
  • Serve as a strategic advisor to the executive leadership on public positioning, message framing, and reputational risk.
  • Own the organization's brand strategy and ensure consistency across all internal and external materials, including alignment with funder and workforce board visual identity requirements where applicable.
  • Set annual goals and KPIs for the communications function and report progress.
  • Content & Storytelling
  • Oversee the development of press releases, newsletters, annual reports, grant-related success stories, talking points, and web/social content that highlight participant and employer outcomes.
  • Guide staff in interviewing program participants, alumni, and employer partners to build a pipeline of human-interest stories for use in fundraising, advocacy, and public relations.
  • Oversee photography and video production for campaigns, funder reports, and flagship events
  • Digital & Brand Strategy

Requirements

  • Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field or equivalent combination of education and experience.
  • 7+ years of progressively responsible experience in communications, marketing, or public relations, including at least 3 years in a leadership role, ideally within a nonprofit, workforce development, education, or public-sector setting
  • Demonstrated success developing and executing organization-wide communications strategy, with strong writing, editing, and storytelling skills across formats.
  • Experience serving as a media spokesperson and managing press relationships.
  • Track record of managing budgets, vendors, and staff or direct reports.
  • Proficiency with digital marketing platforms (e.g., Constant Contact, Mailchimp, Google Analytics), social media management, and design tools (e.g., Canva, Adobe Creative Suite).

Preferred

  • Experience working with workforce development boards, community colleges, employer partners, or job training programs.
  • Familiarity with grant reporting requirements from public funders (e.g., WIOA, state workforce agencies, foundations).
  • Experience serving on a senior leadership team and reporting to a Board of Directors.
  • Bilingual or multilingual skills relevant to the communities served.

Benefits

  • Benefits: Health, Life, and Dental Insurance, Paid time off, and 401(k)
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Employ Prince George's

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Employ Prince George's, Inc. is a nonprofit organization based in Prince George's County, Maryland. Employ Prince George's administers a menu of workforce development services for job seekers and businesses. The mission of Employ Prince George's is to improve the local economy by creating a demand-driven workforce system with workforce development programs that deliver qualified workers to businesses, improves the productivity of businesses, and provides job seekers with opportunities for careers in high demand/high growth industries.Employ Prince George's serves as the Staff and Fiscal Agent of the Prince George's County Local Workforce Development Board. As the Staff and Fiscal Agent of the Local Workforce Development Board, Employ Prince George's is responsible for regulating policy development and the administration of workforce activities related to services and programs funded by the Workforce Innovation & Opportunity Act (WIOA). Under the leadership of Employ Prince George's, the Prince George's County Local Workforce Development Area serves over 30,000 job seekers and 4,000 businesses annually. Employ Prince George's is Prince George's County's link between job seekers looking to begin or change careers, and businesses looking for skilled workers to maintain competitiveness in a changing labor market.

Founded in 2018
Upper Marlboro, Maryland, USA
112 employees
0% recommend to a friend
0% CEO approval

Salaries

Posted range

$100K/yr – $114K/yr

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Director Communications and Marketing

Employ Prince George's · Largo, MD · Hybrid