Director of Communications and Marketing

Fort Collins, CO (Hybrid)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 2 months ago

Job Summary

Own enrollment marketing strategy and cross-campus communications to hit undergraduate enrollment goals, with clear ownership of campaigns, branding, and collaboration.

  • Enrollment Marketing Strategy: set multi-channel campaigns across digital, print, email, and events to move applicants through the funnel.
  • Team Leadership & Stakeholder Alignment: steer the Admissions Marketing and Communications team and coordinate with campus partners.
  • Budget, Delivery, and Analytics: manage programs from concept to completion with performance measurement and optimization.

Job Description

  • Develop marketing and communication strategies to meet university undergraduate enrollment goals.
  • Lead the Admissions Marketing and Communications team and implement strategies.
  • Responsibility for strategic collaboration, brand integration, campaign development/execution, content coordination and performance optimization across admissions and campus partners.
  • Manage budget and project development and completion.
  • Other duties as assigned.

Requirements

  • Bachelor's degree in marketing, communications, journalism, public relations, or a related field from an accredited institution.
  • Five years of progressively responsible communications and marketing experience including at least two years in a strategic leadership capacity.
  • Two years of experience in direct supervision of full-time professional staff.
  • Experience communicating and influencing a variety of internal and external constituents.
  • Demonstrated experience and solid understanding of technology and software application such as: Google Analytics, Customer Relationship Management (CRM) systems, Content Management System (CMS), Microsoft Office, Adobe Creative Suite, and reporting systems
  • Demonstrated experience executing multimedia communication and marketing plans supported by measurement and analytics.

Preferred

  • A master's degree in a relevant area such as marketing, communications, journalism or public relations.
  • Experience with lead generation and conversion marketing strategies and evaluation.
  • Experience in enrollment management and/or admissions in a marketing and communications capacity.
  • Experience creating strategies for various channels such as: social media, email, website, print, texting or lead generation.
  • Excellent written and verbal communication skills, as demonstrated through experience writing for the web, publications, marketing campaigns, and/or professional presentations.
  • Strong work ethic and a positive, friendly, and customer service-oriented attitude.
  • A demonstrated alignment or understanding of CSU's land grant mission.
  • Strong analytical, critical thinking, and interpersonal skills.

Benefits

  • - Review our detailed benefits information here.
  • - Explore the additional perks of working at CSU here.
  • - For the total value of CSU benefits in addition to wages, use our compensation calculator.
  • - Lastly, click here for more information about why Fort Collins is consistently ranked in the top cities to live in!
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Colorado State University

4.2 Glassdoor

At Colorado State, there’s this energy we all share—this undeniable excitement for what’s next. And it’s a feeling you can only find here.As you choose a college, one of the biggest questions most students have is what to study. At Colorado State, we offer over 250 programs, over 50 minors, and several advising tracks. That means you’ll have the ability to reach your goals — no matter what they are.Founded in 1870 as the Colorado Agricultural College, Colorado State University is now among the nation's leading research universities. Our world-class research in infectious disease, atmospheric science, clean energy technologies, environmental science, and biomedical technology attracted more than $300 million in research funding annually. Our professional programs in veterinary medicine, occupational therapy, journalism, agriculture and construction management are ranked among the nation's best.Colorado State is the "university of choice" for Colorado residents; 30% of all of Colorado's science, math, engineering and technology majors pursue degrees at CSU.This is LinkedIn account is officially recognized by Colorado State University; however, the views and opinions expressed on this page are not necessarily those of the University. CSU retains discretion to allow or disallow comments and/or posts on this page. For more information about CSU’s Social Media Policy, visit http://www.socialmedia.colostate.edu.

Fort Collins, Colorado, USA
17K employees (708 in marketing)
77% recommend to a friend
84% CEO approval

Funding

Total Funding
$11.7M
Last Raise
$60K
Grant, 7 months ago

Funding History

  • Aug 2025
    Grant • $60K
  • Jul 2024
    Grant • $1M
  • Mar 2024
    Grant • $49.8K

Traffic Signals

Monthly Visitors
3.9M
Monthly Google Ads Budget
$875.1K
Traffic Source Mix
Search
39%
Direct
47.7%
Referral
12.4%
Social
0.4%
Paid
0.5%

Headcount Trend

Current headcount: ~17.2K

Recent News

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Director of Communications and Marketing

Colorado State University · Fort Collins, CO · Hybrid