Responsibilities

• Develop marketing and communication strategies to meet university undergraduate enrollment goals.
• Lead the Admissions Marketing and Communications team and implement strategies.
• Responsibility for strategic collaboration, brand integration, campaign development/execution, content coordination and performance optimization across admissions and campus partners.
• Manage budget and project development and completion.
• Other duties as assigned.

Requirements

• Bachelor's degree in marketing, communications, journalism, public relations, or a related field from an accredited institution.
• Five years of progressively responsible communications and marketing experience including at least two years in a strategic leadership capacity.
• Two years of experience in direct supervision of full-time professional staff.
• Experience communicating and influencing a variety of internal and external constituents.
• Demonstrated experience and solid understanding of technology and software application such as: Google Analytics, Customer Relationship Management (CRM) systems, Content Management System (CMS), Microsoft Office, Adobe Creative Suite, and reporting systems
• Demonstrated experience executing multimedia communication and marketing plans supported by measurement and analytics.

Preferred

• A master's degree in a relevant area such as marketing, communications, journalism or public relations.
• Experience with lead generation and conversion marketing strategies and evaluation.
• Experience in enrollment management and/or admissions in a marketing and communications capacity.
• Experience creating strategies for various channels such as: social media, email, website, print, texting or lead generation.
• Excellent written and verbal communication skills, as demonstrated through experience writing for the web, publications, marketing campaigns, and/or professional presentations.
• Strong work ethic and a positive, friendly, and customer service-oriented attitude.
• A demonstrated alignment or understanding of CSU's land grant mission.
• Strong analytical, critical thinking, and interpersonal skills.

Benefits

• 401(k)
• 403(b)
• Cell phone reimbursement
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid parental leave