Directs comprehensive marketing, communications, and public relations for two Catholic schools.

• Supports and upholds the philosophy of Catholic education and the mission of the school
• Acts as a witness to Gospel values by modeling the teachings of the Catholic Church
• Supports and adheres to the Code of Conduct and policies and procedures of the school and Diocese

Responsibilities

• Maintains confidentiality regarding school matters
• Creates, implements and measures the success of the marketing, communication and public relations activities and materials including publications, media relations, social media and searchable online databases for schools
• Ensures articulation of the school’s brand identity guidelines regarding the logo, and marketing materials
• Writes, designs, and coordinates the development of a semi-annual magazine for each school – Sentinel and Savio Now, that includes the annual report information provided by the Director of Development
• Develops and implements an advertising schedule for local media and parish bulletins
• Serves as the point of contact with media relations
• Coordinates the efforts of Parish Liaisons from both schools by identifying volunteers for select parishes, creating advertising material, communicating suggestions to support parish awareness and coordinates Catholic Schools Week activities and promotional weekends
• Ensures that both schools have a sufficient supply of quality photography for all magazines, annual reports, website, annual appeal collateral and admission material; to be placed on the school’s server for ease of access
• Ensures the schools’ websites are current with content, photographs and upcoming news
• Regularly submits information regarding school events to the Catholic Spirit newspaper
• Works closely with and provides direction for the part-time Communications/Marketing Coordinator
• Attends a variety of events for each school to stay abreast of school news and to gather information for media use and promotion
• Meets staff development guidelines as set forth by the Diocese/local administration
• Demonstrates professionalism in conduct, demeanor, and work habits
• Maintains a work schedule that maximizes availability to the school, students and staff
• Collaborates with others to enhance the work environment.
• Attends and participates as needed in faculty meetings as well as professional and community organizations

Requirements

• Bachelor’s degree
• Communications, marketing, public relations, development or related field, preferably in a non-profit environment
• Ethics and Integrity in Ministry (EIM) Application within the first week of employment, participate in an EIM Basic abuse prevention training workshop within 60 days of submitting a complete Application for Ministry, and maintain EIM compliance during the entire term of employment
• Knowledge of the basic teachings of the Catholic Church
• Knowledge of a broad range of communication or marketing activities
• Knowledge of communication and design software; elements of graphic design
• Knowledge and skill in managing photography needs
• Able to communicate effectively both in written and verbal form
• Able to write accurate and compelling text for communications
• Able to work well with others in the school community

Preferred

• Experience in non-profit environment