Responsibilities

• Develop a multi-year communications plan to grow flag football across youth, scholastic, community, elite, and international levels.
• Lead storytelling, media relations, executive visibility, and issues prep tied to LA28, Brisbane 2032, and Olympic inclusion.
• Create advocacy materials and stakeholder messaging to support NFHS and state associations, including announcements and media assets.
• Drive proactive press strategy across national, local, youth/scholastic, community, lifestyle, sports business, and international media.
• Partner with Football Operations, International, Marketing, Social, Player Engagement, Legends, Clubs, and external partners across the flag ecosystem.
• Lead communications planning and on-site media operations for flag showcases, championships, clinics, activations, and NFL tentpole events.
• Develop message guides, press materials, briefing docs, FAQs, social inputs, and partner-facing assets aligned with league style and terminology.
• Establish communications KPIs, track performance, report progress, and maintain talking points, hold statements, Q&As, and response plans for flag-related issues.

Requirements

• Bachelor’s degree in communications, Public Relations, Journalism, Marketing, or related field.
• Minimum 10 years in communications, public relations, media relations, or sports communications.
• Proven success building strategies that drive awareness, engagement, participation, or business outcomes.
• Strong media relationships and experience with narrative development, executive communications, and spokesperson prep.
• Experience leading communications planning, press ops, and on-site media for major events.
• Ability to translate research, participation trends, insights, and metrics into clear stories.
• Sound judgment, discretion, and composure in fast-paced, high-visibility settings.

Preferred

• Experience in sports, youth programming, community impact, or major events.
• Familiarity with schools, state associations, clubs, leagues, or governing bodies.
• Passion for growing youth participation and expanding access and pathways for athletes.

Benefits

• In-person work at offices prioritized for collaboration and culture.
• NO RELOCATION ASSISTANCE WILL BE PROVIDED.