Responsibilities

• Audit current media capabilities and ways of working to inform roadmap.
• Define a cross-functional vision to mature media capabilities for long-term growth.
• Translate vision into a roadmap of workstreams with success metrics and dependencies.
• Lead the development of long-term workstreams, including ABM and Demand Gen programs.
• Collaborate with stakeholders to implement workstreams from proof of concept to scale.

Requirements

• 8-10 years of proven experience in B2B marketing, B2B media strategy & planning, B2B consulting, or a similar role.
• Deep expertise in B2B marketing and tactics; proven ability to scale Demand Gen and ABM programs.
• Able to think strategically, using a balanced analytical and creative approach.
• Proven ability to collaborate and co-create with clients, and manage through change.
• Strong ability to present complex strategies to senior stakeholders; comfortable with both creative and analytical audiences.
• Collaborative leader who can unite internal and external stakeholders from Media, Marketing, IT/MarTech, Analytics, FP&A.
• Experience in data analysis and performance reporting; translating observations into actionable insights.
• Excellent organizational and project management skills with experience managing large clients and high activity.
• Hands-on experience with B2B MarTech platforms (Salesforce, DemandBase, LinkedIn Campaign Manager) and marketing automation.
• Experience with multi-touch attribution, journey mapping, and linking marketing metrics to revenue outcomes.

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.