Director of Communications

Bethesda, MD (Hybrid)

$130K/yr – $145K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Direct The Inn’s communications and brand strategy to bolster donor engagement, fundraising revenue, and organizational visibility.

  • Must-have: 10+ years in nonprofit communications with fundraising campaign leadership.
  • Standout: Leadership of a multi-channel program, brand governance, and senior-stakeholder advisory.

Job Description

Responsibilities

  • Lead the development and execution of a comprehensive, multichannel communications strategy aligned with fundraising and organizational goals.
  • Partner with senior leadership to position communications as a strategic driver of donor engagement, revenue growth, and brand awareness.
  • Advise the CEO and leadership team on internal and external communications, including messaging, positioning, and reputational considerations.
  • Serve as steward of The Inn’s brand, ensuring consistency, clarity, and alignment across all audiences and platforms.
  • Design and implement integrated marketing campaigns that drive donor acquisition, retention, and engagement.
  • Collaborate with development and events teams to create and execute promotional strategies that maximize participation and revenue.
  • Oversee audience segmentation and channel strategy to ensure effective reach across digital, print, and in-person touchpoints.
  • Direct the creation, production, and distribution of all communications and marketing assets, including digital, print, and event-related materials.
  • Own and evolve The Inn’s editorial voice; ensure all content is compelling, mission-driven, and audience-centered.
  • Oversee website, email, and social media strategy to optimize engagement, conversion, and user experience.
The Children's Inn at NIH logo

The Children's Inn at NIH

3.6 Glassdoor

The Children's Inn at NIH is a private, nonprofit residence for families and their children who are participating in pediatric research at the National Institutes of Health's Clinical Center. As partners in discovery and care, we strive for the day when no family endures the heartbreak of a seriously ill child.

Founded in 1990
Bethesda, Maryland, USA
98 employees (4 in marketing)
51% recommend to a friend

Traffic Signals

Monthly Visitors
6.1K
Monthly Google Ads Budget
$17
Traffic Source Mix
Search
27.5%
Direct
49%
Referral
6.1%
Social
15.9%
Paid
1.4%

Headcount Trend

Current headcount: ~98

Marketing Team

Marketing Team Size
4 (4% of company)

Funding

Total Funding
$15M
Last Raise
$1M
Grant, 1 years ago

Funding History

  • Nov 2024
    Grant • $1M
  • Oct 2023
    Grant • $14M

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