Responsibilities

• Develop and implement a comprehensive communications strategy aligned with the organization’s marketing and destination branding goals.
• Position the destination as a premier location for leisure travel, meetings, conventions, and major events through proactive storytelling and media engagement.
• Ensure consistent messaging across earned media, social media, digital channels, and stakeholder communications.
• Cultivate relationships with national, regional, and local media outlets, travel writers, and industry publications.
• Lead all media relations efforts including pitching, press outreach, media tours, and press trip coordination.
• Coordinate and host visiting journalists, influencers, and media outlets to showcase the destination.
• Oversee development of press releases, media kits, destination story angles, and executive thought leadership opportunities.
• Support communications surrounding major conventions, sporting events, and tourism initiatives hosted in the destination.
• Provide strategic direction and oversight for the bureau’s external public relations agency.
• Provide strategic oversight of the destination’s social media presence to ensure alignment with brand voice, marketing campaigns, and communications priorities.